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Seth Weintraub's picture
Seth Weintraub

Apple versus Google

New Google Caffeine search engine reinvents SEO

Google unveiled a major upgrade to their search engine today.  Codenamed "Caffeine", the new search engine improves the index size, the speed of the queries and most importantly, changes the value of search engine rankings.

In a post today on their Webmaster Central Blog, Google notified the world that the next Google search engine was ready for testing. 

I've been playing with the new website for a few hours.  My first impressions have been pretty good.  Search results in both new and old Google come back lightning quick.  I have to take Google's word on the fact that the new search engine is a few milliseconds quicker on almost every search I did (one tie).

I also have to take their word on numbers of results.  I am seeing sometimes as many as 10 times the search results in the new Google.    I'll assume Google knows how many results it has. Interestingly when I did a search for things like "Online pharmacy", the new Google returned fewer results than the old one.  This tells me that the new Google is smarter at finding fake websites and de-indexing them

The results are what makes Google so popular and will be the true test of how good this new engine is.  In my tests, the new Google pulls significantly different results than the old Google.  For what I was searching for (my name, people I knew, events, computer hardware) the results were significantly better.  In fact, it looks like the search keywords have become much bigger a factor than before.  I'm seeing smaller sites rise to the top more overall.

Search Engine Optimization (SEO) specialists are going to have to go on a whole new formula for getting their clients to the top...and who knows exactly how this new Google search algorithm works?  SEO people are going to have to start nailing down the new rules to Pagerank to keep their customers on top.

Finally, how does it compare to Bing? 

Not too bad in my tests.  It is certainly faster as well.  I've been a Google person for the last 6 years and I am not seeing anything bad in the new Google or good in the new Bing that will change that.

Speaking of making a difference, it would be nice if some developer would add this new search to the Safari/Firefox browser search bars.  That would really boost my testing capabilities.  Any takers?

What People Are Saying

There is an add-on for

There is an add-on for Firefox called 'Add to Search Bar'. With a right click you can almost any search field to FF instantly. No one should have to wait for a developer.

target your search

Surely people what to be able to find what they are looking for quicker and easier so its a step in the right direction, but thats why I developed targ8. instead of 10 results, lots of ads and lots of clicks targ8 gives you 100 google results on the 1st search and if you dont find what you want, you can click on bing or yahoo straight away too. Ive done the same with realtime search engines, image sites and video sites too. Try it, you might save time...

My tool compares google and google caffine

check out my tool to compare the new google caffine to the old google its here

http://cartercole.com/googlevsgoogle.html

compare the results!

... it would be nice if some developer would add this new search

You said that "it would be nice if some developer would add this new search to the Safari/Firefox browser search bars". If you have nothing against to test it using another (also very good) browser, I would suggest to give Opera a try: adding there a new search engine is a piece of cake -- no need to be a developer (after all, it's Opera who initially introduced the search box in a browser, if I remember correctly).
In fact, Opera has 2 such search boxes which can be configured independently:
i. the "normal" one, accessible (by Ctrl + E) from within any opened web page, and
ii. the Speed dial one, accessible only from within the Speed Dial window (that is, when opening a new tab) -- more on this one bellow (see also note 1).

In short, you'll have to:
- download the latest version from http://www.opera.com/browser/next/,
install it, and
- open a new tab, which by default will open using the Speed dial screen.
There you'll see in the upper area another search box (than the "normal" one). The speed dial search box is more special than the other because you can configure from it all the search engines you want to be (easy) usable with Opera. For this, you have to right click on the current search engine icon and choose "Manage Search Engines..." from the context menu (or, by the menu bar, Tools -> Preferences and choosing the Search tab).

Click the "Add..." button and in the new "Search Engine" dialog window:
- in the "Name" text box: give a symbolic name for the search engine (e.g. "Google Caffeine", or "Google 2 Sandbox" etc);
- in the "Keyword" text box: give a shortcut (mnemonic) which will identify the new search engine (more on this immediately); e.g: type "g2" (or "gCaf" or whatever you want, it just should be different from the already existing identifiers in that list); for the usage of this keyword, see note 2;
- in the "Address" text box, type the address you saw tha tis formed by the search engine when you search something through it; for this, just make an ordinary search (say it, for the "Linux" term), copy here the address, replacing "Linux" by "%s" (without the double quotes); for ex., the Google Caffeine address when searching for "Linux" was "http://www2.sandbox.google.com/search?hl=en&q=Linux&aq=f&oq=&aqi=g10", so we copy this address, replacing ("Linux" with the "%s" placeholder), thus obtaining "http://www2.sandbox.google.com/search?hl=en&q=%s&aq=f&oq=&aqi=g10": this (again, without the quotes!) will be copied in the "Address" text box;
- leave the "UsePOST" checkbox as it is by default (unchecked);
- and (optional) check (at least) one of the 2 checkboxes "Use as default search engine" and/or "Use as Speed Dial search engine"(depending where you want it to be the default).

That's it!

Best regards,
Emil Prager

Notes:
1. On Opera, the Speed Dial is the place where you can add you favorites sites as visual shortcuts (and for the first 9, as keyboard shortcuts, too).
2. the search engine keyword (identifier) can be used by typing in the address bar this identifier followed by the search words: e.g.: open a new tab (Ctrl + T) (or just press F2) and type "g2 SEO" to search for the "SEO" term using this new search engine (identified by the "g2" keyword).

Caffeine in firefox search box

You can do what Emil mentions in Firefox as well, using "quick search bookmarks".

Just Google it. Or Caffeine it... ;)

They're indispensible once you get a few going.

CompareGoogle.com - Side-By-Side Comparing of New and Old

comparegoogle.com has been helpful in finding difference in search results for the two algorithms. Just put in some keywords and see what changed. Could be helpful for SEO engineers.

Please explain

Hi

Could you please explain the following in other words? I don't quite understand.

"In fact, it looks like the search keywords have become much bigger a factor than before."

Excellent response to Bing

Though we understand (from Matt Cutts's post) that Google has been working on Caffeine for some time now, the timing to make it open for public testing wouldn't have come at a better time. I made a couple of searches and found quite improvement in the positions of some competitive terms, but lot of effort has to go into finding what resulted in these changes.

Janaki

Google Search bar

I'm a fan of Google. I really enjoy the sleek, simple design of the Chrome browser. And I love how I can just type a search into the address bar for my Google search results. One reason why I've chosen Chrome over safari etc.

I also like google but it should

Google should penalize more who steal content. It is very difficult to stop someone who just copy and paste it somewhere for publishers