AT&T "Blogger" extends PR outreach over late MMS rollout
- TAGS:AT&T, Blogger, iPhone, MMS, PR, Seth
- IT TOPICS:Macintosh & Apple, Mobile & Wireless, Personal Technology
AT&T pushed a video out today explaining why it was taking so long in getting basic MMS phone functionality to its iPhone users. Have a look at it below:
I'm not just miffed that this guy is called "Seth the Blogger" when really he is Seth Bloom, Sr. Vice President and partner at Fleishman-Hillard, a Public Relations consultancy in Boston, I'm upset that they are trying to sugar-coat obvious technical failures by trying to be "one of us".
As a real "Seth the Blogger", the facts speak louder to me than this character's claims. AT&T has had to do updates to its network to allow MMS? Why hasn't every other network in the world had to do the same? Canadians and most Europeans had MMS and tethering options on the day the iPhone 3G was released.
They were also able to use the iPhone 3GS's 7.2Mbps real speed on day one. In fact, Canada's Rogers network is rolling out a 21Mbps Network while the US waits for AT&T to catch up to Canada's 7.2Mbps.
AT&T contends that it takes time to roll out upgrades. For MMS it takes months. But is MMS really that new? I remember using it in 2006. And when did AT&T find out about it coming to the iPhone? Are they contending that they only found out about it when it was announced at WWDC 2009? Maybe they should hit up some of those Apple rumor sites. They could have had an additional 6-month head start on rolling out that technology.
As for tethering, we still have no idea when AT&T will decide to let this go on their network. All AT&T is saying is that it isn't yet ready and they have no announcements to make in that regard. Good to know.
Finally, AT&T's assertion that network traffic growing at 300% a year for the past two years is the reason that we are all getting dropped calls doesn't wash. AT&T's revenues should be growing at roughly the same clip because they are selling lots of smartphone plans. What are they doing with all of that revenue?
What it all means is that AT&T has spent too much time and money on stuff other than technologies to get packets to and from my smartphone efficiently, reliably and cost effectively -- this PR video, for one, is a great example of that.
Update: Mr. Bloom wrote in to clarify the point above:
I guess that I’d just ask – if you agree it makes sense - that you let folks know that the “blogger guy” moniker stems from what I do for AT&T – work with tech bloggers around the country. It’s genuine, not contrived.



