Ballmer: Microsoft can't make money from its free products and services
- TAGS:Bing, Google, Microsoft, Windows Live
- IT TOPICS:Desktop Applications, E-Business & Web 2.0, Enterprise Software & Services, Internet, Operating Systems, Software, Windows & Microsoft
Microsoft CEO Steve Ballmer apparently disagrees with one of Microsoft's key business strategies --- to make money from free services and software such as Bing, Microsoft Live, and the upcoming Web-based version of Office. At his recent announcement of new mobile software, he said that "Free is not a business model...You'll have to ask our competitors if they'll make money on free things."
Earlier this week in Paris, Ballmer introduced Windows Mobile 6.5. During that introduction, Ballmer said that Microsoft does not care that Google's Android will be free, and claimed that Microsoft can't make any money out of offering free software or services. Reuters quotes him as saying:
"Free is not a business model. We are a commercial company, we will look to gain revenue and profit from our activities. You'll have to ask our competitors if they'll make money on free things."
The site techdirt notes that Microsoft gives away plenty of software and services for free, such as Internet Exploer and Microsoft Security Essentials and goes on to say:
Is Steve Ballmer admitting that he doesn't know about any of these things... or is he just expecting that the reporter and the readers of the article are flat-out stupid?
With Ballmer, it's hard to know what he had in mind; he frequently suffers from foot-in-mouth disease. Microsoft has spent billions on Bing and Windows Live services, and clearly hopes for payback. If the company truly believes it can't make money on free services, why has it made that investment? If it can't make money on free things, it should stop trying to catch Google in the search market. Google has clearly found a way to make plenty of money by offering free software and services. Is Ballmer is saying that Microsoft is incapable of doing the same?
Most likely, Ballmer was doing what he often does --- speaking without thinking. He should realize, though, that he does Microsoft no good by shooting from the lip, especially when it's about an area in which Microsoft has been playing catch-up for years, and shows no signs of closing the gap with Google.



