Latest Verizon ad puts the iPhone in the land of the misfit toys

AT&T is already suing Verizon because they believe that Verizon is misrepresenting their service in their latest ads.  Wait until they get a load of the newest round of ads, headlined by the 'Misfit Toys' ad (below).

The ads are a spinoff of the classic Ruldolf, the red-nosed reindeer special below. The characters are the same, they've been licensed by Verizon.

Perhaps by 'misfit', Verizon is saying that the iPhone, as the best smartphone, belongs on the best network.  It doesn't fit on an inferior network.

The ad is also reminiscent of a prior 'Get a Mac' ad that ran a few years ago - just like the "There's an App for that ads" were used by Verizon for their "There's a Map for that" campaign.

Verizon isn't aiming these ads at Apple or the iPhone.  In fact they are slightly congratulatory towards Apple's iPhone.  The elephant asks why the iPhone is there - it has apps and browses the web.

The iPhone then shows everyone its map which is AT&T's 3G coverage.  Everyone then understands gets it.

It is certainly entertaining watching Verizon taking swipes at AT&T. It will be interesting to see how Apple and AT&T respond to these ads, which seem to be sending a strong message leading up to the holiday season. Perhaps something like this hilariously NSFW parody of their "Can you hear me now" ad campaign is in order.

There are two other ads in the trio that are also well done.