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Preston Gralla's picture
Preston Gralla

Seeing Through Windows

Google Chrome release: Microsoft comes out a winner

No doubt they're breathing a big sigh of relief at Microsoft right now, after the world has had a first look at the Google Chrome operating system. Chrome represents absolutely no threat to Windows for the foreseeable future, just at a time when Microsoft is vulnerable.

Chrome will be an Internet-only operating system for netbooks that can only run Web-based applications --- it won't even be able to run applications written for Android, Google's operating system for smartphones. In essence, it's not much more than a browser that sits on a piece of hardware, and handles plumbing tasks like printing and connecting to hardware.

That means it will boot fast, and will most likely be very secure as well. But a competitor to Windows? Given that it will only work where there's an Internet connection, and won't be able to run software except Web-based applications, it's no contest at all.

Google admits that Chrome isn't being designed to power someone's primary computer, but rather as a secondary PC. Sundar Pichai, vice president of Product Management at Google, said of it, according to Computerworld:

"There are applications today that aren't available on the Web. We're really focused, as the use case for this device, that most people who buy this device next year, we expect them to have another machine [with a conventional operating system] at home."

That's very good news for Microsoft, because one of the the greatest opportunities for netbook growth isn't as a secondary PC, but rather for those in the developing world who can't afford a more expensive PC. That's very clearly not the market for Chrome. So it's likely that Chrome won't be taking away much market share, if any, from Windows netbooks.

There's reason to expect that Chrome growth may come at the expense of other versions of Linux running on netbooks. Chrome's target audience certainly fits the profile of a Linux user --- someone with multiple PCs who expects their netbook to be connected at all times to the Internet. So people may opt to buy a Chrome netbook rather than one running Ubuntu.

Divide and conquer is a time-tested path to success. Facing a divided Linux market can only help Microsoft, not hurt it, because Ubuntu and Chrome may be fighting over the same turf, leaving the rest to Microsoft. My compatriot Steven J. Vaughn-Nichols points out that Cononical, the maker of Ubuntu, has been doing work for Google in developing Chrome. But that's more a "frenemy" relationship than anything else, because once Chrome launches, Chrome and Ubuntu will be taking dead aim at each other.

What People Are Saying

Bloatware anyone?

Chrome OS is for anyone who can associate the work 'bloatware' with Windows. That may be a lot more people than you think...

Good alternative to $JVN

It's great to read a pragmatic opinion of ChromeOS as opposed to $JVN and his endless Google/Linux cheerleading.

Windows becomes irrelevant...

Those applications will come and they will come fast.

The speed and security of Chrome will leave Windows in the dust. Not to mention the huge cost benefits.

You couldn't be more wrong, Preston.

You think cloud dependency is secure?

You're not aware of the explosive growth in exploits based on web applications, are you?

Chrome OS will crush windows

Chrome OS will crush windows for ONE very simple reason.

I can perfectly describe American society in two words...

"instant gratification"

Once a person experiences getting on the internet in 7 seconds, he will NEVER go back to windows. It doesn't matter how many bells and whistles windows puts in its operating system.

Seriously, this is the one single reason Chrome OS will crush windows.

We are Americans... we want things right now.

That's OK if all you want......

....is to turn on your computer. It's what follows that is likely to disappoint, especially if a person experiences poor (or no) connectivity. If instant on is such an issue, Chrome can't compete with the 2 second wake up of Windows 7.

Microsoft moonies are often

Microsoft moonies are often boggled by the PC world beyond Windows' monolithic desktop monopoly.

Google ChromeOS is slim enough to boot and run from a PC BIOS chip. Rather than compete with the likes of Ubuntu, ChromeOS can provide "instant on" PC applications a la SplashTop Linux, aka ASUS Express Gate and Lenovo Quick Start, but bigger and better. ChromeOS is optimised to utilise an embedded SSD chip.

Google may partner with major OEMs, e.g. HP and Dell, to install ChromeOS on every PC motherboard -- including desktops and laptops -- whether or not those PCs will also have Microsoft Windows installed on a hard drive.

Splendidly insidious. :-D

And this will accomplish

And this will accomplish what, exactly?

If Windows is on the thing as well, they'll just boot into it and access their web-based applications with their browser.

Personally, I don't even see the point of ChromeOS.

There's nothing you can do with it that you can't already do with an existing laptop or smartphone.

It's a solution in search of a problem.

Given a choice?

Given an instant-on platform on one hand, and waiting 10 minutes to boot Windows, log in, and run a browser on a conventional PC on the other, why do you think consumers won't notice a difference?

Clearly you've never used a

Clearly you've never used a computer. My home computer takes thirty seconds to boot. My computer at work, which is far worse, takes a minute.

If your computer takes ten minutes to boot and log in, then your computer probably has tons of malware on it, along with regsistry errors, and you have too much software which tries to boot itself up when the computer turns on (particularly AIM).

Chrome OS sucks because it doesn't allow me to do what I want to do with a computer.