lays the smack down against Apple
at day two of its I/O conference, a series of positive reports show us Apple's runaway success with the iPad.
Apple is currently selling more iPads than Macs
every day, recent analysis states -- and is rapidly approaching the same level of sales as the iPhone. Freshly-published research
suggests this pattern is set to continue. The analysis -- based on a May survey of over 3,000 consumers and a second survey of 153 new iPad owners -- suggests that future demand will be even stronger.
"Consumer demand for the Apple tablet going forward is even stronger than the extraordinary pre-launch demand we recorded back in our February ChangeWave survey,"
the report notes.
A total of 7%
of respondents now say they're Very Likely
to buy an iPad and another 13%
say they are Somewhat Likely
-- the highest level of consumer interest to date, and far surpassing February's pre-launch demand survey (4% Very Likely
; 9% Somewhat Likely
Apple is impacting the ereader market, the report confirms. 245 Changewave respondents identified themselves as currently owning an e-Reader, 62% own a Kindle. However the iPad is "already registering a 16% share of the e-Reader market just weeks after its initial release," Changewave tells us.
Speaking to the new iPad owners, Changewave saw a 74 percent chunk of the 153-person sample group saying they're Very Satisfied with their new tablet, with another 17% saying they're Somewhat Satisfied.
These ratings almost approach the level of satisfaction iPhone users have expressed in previous Changewave surveys
, the researchers said.
The ratings also seem set to tear apart IDC's figures
, published today
, which predict 7.6 million media tablets will be sold worldwide this year.
"The availability of apps unique to media tablets and that differentiate the experience of using one compared with a PC or smartphone will be crucial for driving consumer demand. As the category matures and more media tablet-optimized apps become available, IDC expects that media tablets will evolve beyond nice-to-have devices and become necessities for many consumers," said Susan Kevorkian, program director, Digital Marketplace: Mobile Media & Entertainment.RBC Capital Markets
analyst, Mike Abramsky this morning predicts 2010 iPad sales to reach eight million, up from the five million originally.
"We believe Apple is now selling >200k iPads/week, greater than US Macs (est. 110k Macs/week) and just below US iPhone 3GS first quart (246k/week)," the analyst said.
Meanwhile, mutterings from the Google I/O keynote today suggest Apple's former ally is becoming ever more serious in its attack on Apple.