If there's one word I'd use to describe Google's Android operating system, it's power. Power to customize. Power to multitask. Power to install any application you want, even if it's (gasp!) pornographic.
Put simply, Android is about having the power to use your device the way you want -- not the way some guy in a black turtleneck thinks you should.
That's why, when putting together a brand new Android blog, one name stood out as the most appropriate choice. A name that, in a couple short words, would sum up what the blog represents. A name that'd encompass the core principles of the Android experience.
Welcome to Android Power.
The Android Era
The timing to turn a fresh focus on Android couldn't be better: Google just wrapped up its annual I/O conference at which it introduced the latest and greatest incarnation of Android, Android 2.2 -- aka Froyo. If you want to talk about power, this bad boy is the perfect example.
Froyo is bigger and better than ever, with built-in support for tethering, cloud-to-device messaging, and full-fledged Flash-based browsing.
Compare that to Apple's recently debuted iPhone OS 4.0 update, which introduces such groundbreaking features as limited multitasking, customizable wallpapers, and -- prepare yourself -- home screen folders. Steve Jobs may describe these things with flowery adjectives like "amazing," "wonderful," and "beautiful," but anyone living outside of the Apple bubble can tell you they're far from being magical or revolutionary. They're a tiny taste of what the rest of us have been doing for quite some time, and -- perhaps more important -- have been doing on our own terms.
As for the hardware? Apple's expected to unveil its next-generation iPhone device next week. (Well, OK -- technically, Gizmodo unveiled it six weeks ago. But Apple's probably going to discuss it on Monday.) There's no denying the model we've seen floating around is a significant step up from the 3GS phone -- which, let's be honest, looks slightly like an antiquated children's toy when held up next to a Droid. Despite the new iPhone's improvements, though, it's still a locked-down, closed piece of technology that prevents you from doing more than it enables. And, if you're an iPhone user, it's likely the only option you'll have until this time next year.
Innovation with Android, meanwhile, is flourishing. Exciting new handsets are coming out in rapid-fire succession, each bringing its own unique twist to the party. Whatever you want, you can find: a bigger device, a faster device, one with a physical keyboard (or maybe just one that's connected to a carrier that actually works). You pick what fits the bill for you. That's choice. That's power.
Introducing Android Power
Android Power is a place where this type of open mentality will take center stage. Here, we'll go beyond the headlines: You'll find insights on Android news and developments, interviews with power players from the Android world, and plenty of tips and tricks to help you make the most of your Android experience. You can expect more than a few surprises along the way, too.
And hey, it's not just about me: Android Power is about your voice. The blog will regularly feature your thoughts and opinions as well as answers to the questions you have about your Android experience. (Got one now? Send it to email@example.com and I'll answer it here soon.)
Welcome to Android Power. This is only the beginning.Author JR Raphael writes for Computerworld, PCWorld, and a slew of other pleasant-sounding publications. Bookmark Android Power now or subscribe to the RSS feed, and don't miss a beat.