What a difference an iPhone makes
A note to all the folk out there complaining that Apple isn't paying any attention to Mac sales-- you're wrong. Just look at the data. Cast your mind back to 2007, perhaps call it up by attempting to remember what your cellphone did for you then. Think back to January that year when Apple CEO, Steve Jobs, introduced the iPhone, then take a look at the data below:
This chart maps Mac sales since that date. (Technically, the iPhone was introduced during Q207.) Since then, as the chart clearly shows, sales have climbed and continue to climb.
In other words, in three years, Apple has nearly doubled (quarterly) Mac sales.iPad halo' -- a side benefits of six years of iPod popularity.
Partially because of the popularity of Mac OS X, partly because of the company's focus on user experience, partly because of the success of the iPod and the impact of the iPhone and iPod touch. All these elements and more.
The big takeaway here has to be:
Of course the Mac still matters to Apple. That's why the company is already developing the Mac of tomorrow -- the iPad.
Competitors don't fully seem to comprehend the significance of the product. It isn't just that it is a media consumption device in an eminently portable form factor, it is also that it is personal computing -- made personal.
Anticipate more productivity features will be introduced within Apple's iPad in future, even as competitors (wrongly) focus on media-centric service delivery.
Apple will hold its Q4 financial results conference call on Monday, October 18, 2010 at 2pm, PT.
Data in this report from Apple published quarterly reports