When it comes down to mind-share, Google's own search data shows its Apple's 'iPhone' which has the mojo, driving more electronic data jumpiness than 'Android', 'iPad', 'Microsoft' or 'Apple' itself, at least, according to Google Trends.
That's as June quarter data confirms Apple's iPhone sales fell slightly as it moved to the iPhone 4, and the company continues to translate this global focus into space in the enterprise.
The image below shows us -- pretty clearly, to be honest, that iPhone searches are far, far ahead of those for Android.
To be fair, Android-related search traffic seems on an upward trajectory while Apple's iPhone seems in slight decline, compared to the stellar growth we saw in its profile in June. Temper that observation wtih the fact that the iPhone still weighs in with close to triple Android's attention in the international zeitgeist.
Apple has beaten Microsoft and Android down right down in the rankings which reflect worldwide global search traffic for the word in 2010. Apple convincingly edged ahead of Microsoft in June this year, and has never relinquished its hold on the global consciousness.
Meanwhile in the world of marketshare, iSuppli today published data which showed that makers of Android-powered handsets represented the "majority of the fastest-growing firms among the Top 10 smart phone brands in the second quarter".
iSuppli notes that Apple saw a 4 percent fall in smartphone shipments in Q2, but notes this doesn't represent a setback as this represented a slight decline during a product transition.
"The company maintained a firm grip on third place in the global smart phone market," iSuppli said.
Android-related highlights included:
"Every brand that has put effort into designing smart phones using Googles mobile operating system is riding the Android wave," said Tina Teng, senior analyst for wireless communications at iSuppli. "From the spectacular growth of HTC and Samsung, to the steady advances of Motorola, Android is the secret sauce for smart phone growth for many companies in 2010."
The question has to be just who will see the biggest bite taken out of sales by the launch of Windows Phone 7.
I'd argue that Apple's iPhone will be far less impacted by the introduction of devices running Microsoft's new mobile OS.
This is because Microsoft's big sell is that it is not an iPhone -- the same argument Android devices already benefit from. Microsoft also offers handsets from different manufacturers, removing another Android argument.
I anticipate Microsoft's launch into the market will dent Android device sales more than it impacts iPhone sales. The extent of that dent depends on whether Microsoft's marketing machine can create excitement among consumers.
As the image below shows, when it comes to stimulating interest as represented by global search traffic, Microsoft's marketing folk have work to do.