Microsoft Office 365: Cynical rebrand or future of collaboration?

By Richi Jennings. October 22, 2010.

Office logo (Microsoft)

This week saw Microsoft announce its Office 365 initiative. What does it mean for businesses, large and small? Let's survey the landscape, in The Long View...

Some have described Office 365 as a rebranding exercise. But that's not really it.

Others would have you believe that it's "Office in the cloud." But that not quite right, either.

So what is it, and why should you care?

To continue reading, register here and become an Insider. You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in.

Richi Jennings, blogger at large   Richi Jennings is an independent analyst/consultant, specializing in blogging, email, and security. A cross-functional IT geek since 1985, you can follow him as @richi on Twitter, pretend to be richij's friend on Facebook, or just use good old email: TLV@richij.com.

You can also read Richi's full profile and disclosure of his industry affiliations.

What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?