Evan Koblentz

Technology Rewind

Chevy Volt commercial evokes Apple history

TAGS:bookshelf
IT TOPICS:Macs & PCs

I just saw a TV commercial for the Chevrolet Volt. Because of its electric operating capability, the car is positioned as a major milestone in American technology history, right up there with the Wright brothers. And toward the end, it evokes two young beared men in a garage -- who look just like Apple co-founders Steve Wozniak and Steve Jobs -- working on a primitive desktop computer and jumping for joy when it works. Here's a YouTube version, what do you think? Should Apple be flattered, annoyed, or just tolerate the fair use of un-named mainstream public figures?

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Chevy Volt commercial evokes Apple history

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