Richi Jennings
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How to avoid future Epsilon breach email phishing scams

April 05, 2011 2:23 PM EDT

By Richi Jennings. April 5, 2011.

Scam Truck (Jean-Etienne Minh-Duy Poirrier@Flickr) Updated: Last week's news that marketing outsourcer Epsilon leaked a huge cache of names and email addresses has certainly caused a commotion. It's not the first time this has happened, and it won't be the last. So how can you avoid being taken in by email scams targeting you, courtesy of the Epsilon breach? And how can you protect your users? Here are some tips, in The Long View...

It seems inevitable that those email addresses will be misused by scammers. People are -- quite reasonably -- worried that the information leaked from Epsilon will enable targeted email phishing attacks. The web is awash with advice about how to spot these phishing messages.

But some of the advice -- although well-meaning -- isn't really practical, and much of it basically misses the point. We can do better. Read on...

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