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How to work with email spam blacklists

By Richi Jennings. April 19, 2011.

Spam! (freezelight@Flickr) On the one hand, anti-spam blacklists are extremely useful. On the other, they can be fantastically irritating. How can you choose a good one for cleaning your incoming email? And how should you react if your email server gets blacklisted? Here's how, in The Long View...

Email blacklists -- also known as blocklists, DNSBLs, RBLs, or the more general "reputation services" -- allow spam filters to identify known spam senders and cut off the email connection. They are a quick and efficient way to reduce spam -- typically by as much as 80%.

However, not all blacklists are created equal. Some are run badly, which can cause you to lose legitimate email -- so it's important that you only subscribe to well-run blacklists in your spam filter. And if you're an email sender, the last thing you want to hear is that your outbound IP address has been included in a blacklist.

Read on for my top tips on how good blacklists are run; it'll let you avoid the bad ones and help you work with the blacklist operators if you get incorrectly listed...

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