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Barbara Krasnoff's picture
Barbara Krasnoff

The Interesting Bits ... and Bytes

Amazon introduces the Kindle 2 -- will it save "long form" reading?

Amazon introduced its new Kindle 2 today with the usual overblown claims that any product vendor is bound to make. What has Amazon done, at least according to CEO Jeff Bezos? It's saved reading.

The new Kindle 2 brings a number of improvements to its predecessor: It's thinner at .36 of an inch; it's got an improved interface, including a 5-way controller; it's got (according to Bezos) improved battery life (5 days without charging); it has 2GB of storage, 1.7 GB available to the user; and it can now read to you, using a new text-to-speech feature. And all this for only $359. It will ship on February 24 (and hopefully, there will be enough units to match demand).Amazon.com's Kindle 2

According to Bezos, the Kindle will rescue "long form" reading from potential oblivion. At today's press conference introducing the Kindle, he said that Amazon has been working for years to "evolve the tools to bring the convenience of the modern era to long form reading."

To prove it, Amazon showed a video (one of the many embedded in their order page) in which a variety of happy Kindle 2 testers explained that the Kindle is "easier to read than regular old books" and "better than a book."

The press conference even included a guest star: writer Stephen King, who read a "scene" (as King put it) in which his POV character Wesley is converted by his students to the idea that books aren't just paper and ink but are ideas that can be as well or better received by a "book-reading gadget" -- the Kindle. (Apparently, the Kindle in the story -- titled "Ur" and coming to a Kindle near you -- will also access alternate worlds.)

It's hard -- especially if you're what used to be called a bookworm -- not to want to play with one of these devices. It is indeed attractive -- lightweight, very easy to read, and making available (for a fee, of course) selections from thousands of different books and magazines.

But it is also $359 -- before you start buying your books.

It will be interesting to see how well luxury items such as the Kindle do over the next few months -- and yes, in these days of cautious consumers and mass layoffs, something like the Kindle -- which does one thing very, very well, but cannot be considered a necessity by any means -- will do. Will addictive readers who have limited means consider this something worthy of breaking their budget? Or will some less expensive alternative finally make its way into the market?

Meanwhile, I've put in my name for a review loaner, just to see if I can be convinced. And to see if the Kindle -- and devices like it -- will indeed save reading. Assuming reading needs to be saved.

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What People Are Saying

New price cut off

Update: Amazon’s Kindle International version gets a new $20 price cut, now you can buy it for $259 on Amazon.

Funny you should mention the

Funny you should mention the price as prohibitive. Now, I am a bit of an extreme case, as i read more than 150 books a year, on average. However, I don't see how any avid reader can afford not to buy a kindle. Yes the device is expensive,but the books are dirt cheep. I have had my kindle for just over a year, and in that time i have purchased 231 books and read all of them, that is quite a bit more than usual. What is important is that i spent $800 less than the previous year on books.

even if you only buy 1 book a month that is still $50+ in savings a year. If like me you have a taste for old or out of print books you can bump that figure up to a minimum of $200-$300. A copy of Newtons "principia mathmatica" set me back $60, it is free in ebook form.

Kindle

I am sorely tempted to try the Kindle. Most of my reading now is via audiobook whle driving or working out, so the initial Kindle wasn't too tempting.

But this version can read to me! There are many books not available in audio format, that are available via Kindle. I expect that a human reader is more pleasant to listen to than an electronic voice, but owning one of these would expand my reading list to all those gems of books that never achieved enough mainstream popularity to be audio recorded.

I'm going to wait for a few more reviews to come in before I act, though!

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Salman Khan
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Other advantages

Often overlooked features of the Kindle take it beyond what the reviewers generally perceive. Digital ink is profoundly easier on the eyes and works in the sun without burning out the battery. One click definitions of words. A couple clicks to search entire memory for all cases of a particular word. Really, really cheap books. One of my particular interests was $0.98. It's green tech, no books to print or transport. And there's convenience (don't have to visit a library, you can start reading a best seller at 2:00 AM by downloading it in 3 minutes) and space savings (I'd need another bookcase if I had bought hard copies.). Costly? If you're a reader the Kindle saves money. There are just two drawbacks I can think of: no color, and no ability to loan out your favorite books.

And to think

I actually can read ebooks on my Palm Tungsten TX. Cheaper than a Kindle, and can read far more formats than a Kindle, and I can play games on it, keep track of my calendar and contacts on it, and surf the Net on it (in wifi range).

Until ebook readers are reasonably priced (I agree, give away the "printer" and charge for the "ink"), I'll stick to the real thing, or make do with my Palm. No, it won't read to me, but that's what audio books are for.

Razors

You'd think Amazon would figure out the ol' razor marketing technique -- they give away the razors and charge for the blade. It seems printers have gotten cheap while they get you on ink and consumables;, and so forth.

And with new software for iPhones and Android phones, you'd figure that makes for some competition (even if 'digital ink' is better.)

There's not a huge savings on e-books, so an incentive to buy would be to make the 'player' less costly.

At least I'd have *thought* so...

JimF's suggestion ("give it away")

JimF's idea -- give away the Kindle, sell the e-books, is good.

Then Amazon could put up popup ads like this - or better yet, start a jingle writing contest, with monthly prizes (an eBook, say)... :

"Books are heavy,
Use up wood.
e-Book readers
Do us all good!

Read with Kindle!"

Those among us who are of a certain age will recognize the Burma-shave pattern... lots of possibilities here... :-)