Apple SDK coverage, semi-live

OK, video is posted - better just to let Steve Jobs do it...

11:45 Q:Wimax?

Steve - not what we are here to talk about (!!!) much more interesting than a no!!

Q: Why did you change mind about SDK?

A: We change minds a lot. Webpages weren't enough.

Q: PArental Controls?

A: Coming - can shut off Safari or the store

11:30: Q: VOIP
A: Yes, but only over Wifi. Not cell. D'oh

Q:How ar eyou controlling bad apps?
A: We'll track them and disable if they crash

Q: Monopoly?
A: No

Q: Sim Unlocking?
A: Death stare

Q: What is the firmware 2.0 fee?
Steve: dunno yet

Q: How will cos/ migrate from RIM to iPhone?
Phil: Using Exchange, and some tools

11:25 Q1 What does 100M do?

A: Helps young developers with funding

Q: (wasted) should RIM be worried

A: Go ask them

11:20 Q&A from Press

11:20 1 more thing venture capitalist reveals "iFund" 100 Million dollars for developers... dope! Androids 10 Million is looking kinda paltry

11:15 - Booo! All of this is coming in June with the iPhone 2.0 update

iPod Touch update will happen as well - for a nominal charge

11:12 App Store App downloads aps wirelesly (kinda like Sidekick or Installer.app)

Lots of free apps being shown.

But ALAS - EXCLUSIVE WAY TO GET APPS IS FROM APPLE. JUST LIKE SIDEKICK

11:10 - 5 apps today - many more soon - App available from the App store - new application for the iPhone

11:05 Sega!!! (please be frogger, please be frogger, please be frogger) Nope, Supermonkey

11:00 Epocrates. Apps for Doctors. Genius!

10:55 AOL IM - Finally! AIM shows buddy icons and status and name. Uses Address book functionality. 5 Days to build. WHY DIDN'T APPLE INCLUDE THIS 6 MONTHS AGO!!!

10:50 - Salesforce.com (ironic since they are a Saas company and do webapps) Lots of graphs - direct calling from contact details...yada

10:46: EA Games! - - built in 2 weeks - SPORE! Using accelerometer controls

10:45 - 1st Game Touch Fighter

10:43: making face distortions like photobooth

10:40 Demoing applications - seems pretty straightforward - but can you put apps on your iPhone?

10:35 - XCode, Interface builder, Instraments, iPhone Simulator

Debugger shows a visual CPU, memory and frame rates of your programs. Can work on two apps at once, so you can optimize your programs for iPhone battery life and performance.

10:30 - lots of technical details - Xcode does all of the legwork

(Ars)-Core OS has the OS X Kernel, Lib System, BSD TCP/IP, Sockets, Security, Power Mgmt, Keychain, Certificates, File System, Bonjour
-Took everything we knew about creating stuff with Cocoa and everything about a touch API for iPhone to build Cocoa Touch
-Cocoa is great, but based on mouse & keyboard input
-Used all of the above (except Cocoa) for iPhone OS
-Cocoa, Media, Core Services, CoreOS
-We have the most powerful platform in the world: Mac OS X

Scott Forstall demoing Web apps and getting ready to demo the SDK

webapps: Facebook ,Bank of America, etc

Demo of the remote iPhone data wipe. Spoooky!

images from Engadget

Phil Shiller doing an Exchange Sync. Exchange is a type of account just like Google and Yahoo.

Steve dissing all of the stuff between the email server and the device (on Blackberries). More things to fail. iPhone syscs directly with the server.

iPhone getting full Exchange treatment look at below picture from Gizmodo!

10:20 Enterprise: customers want Push

Standord Univ. Acceptance has been great across employes, faculty and students.

Genentech also uses, praises

10:10 Enterprise

10:07 71% of mobile browser market is Safari

Giz photos:

10:05 iPhone smartphone marketshare 28% RIM 41%

10:00 Disney, Microsoft, Orange, J Crew, Adobe employees spotted

9:55 Good mornings

Hi Everyone, I am going to be listing the details of the SDK as soon as they come in with some commentary. Starts at 10am Pacific. Check back often!