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Seth Weintraub's picture
Seth Weintraub

Apple versus Google

AT&T looks to extend iPhone deal with Apple

The Wall Street Journal is reporting that AT&T is in negotiations to extend  their exclusivity agreement with Apple and their iPhone. According to their sources, the current deal is set to expire in 2010.  AT&T is looking for another year.

Apple and AT&T, of course, did not comment specifically on the matter.   CEO Randall Stephenson would only say that Apple and AT&T had a multi-year deal.  An Apple spokesman declined to comment saying the very illuminating "we have a great relationship with AT&T".

The Wall Street Journal did take out some significant numbers, however.   AT&T had added 4.3 million iPhone subscribers in the second half of 2008 about 40% of those were new to AT&T.   That comes to 1.72 million new subscribers that might not have come to AT&T had it not been been for the iPhone.

apple at&t death starEven if AT&T is unable to secure exclusivity in 2011, it still has the right to the iPhone for another year in the US. That means the iPhone 3.0, which will probably be launched in June, will be exclusive to AT&T.  Some had hopes that T-Mobile or other US carriers would also offer the iPhone. Recently, buy.com started selling open iPhones that work on T-Mobile  and other GSM carriers in the US and abroad.

I have to wonder if this is the best move for Apple, and more importantly, its customers. Being exclusive to one carrier eliminates a large segment of the population who may want to be iPhone customers. There are a huge swaths of land that AT&T doesn't cover and Verizon, for instance, covers exclusively.  In fact, I am soon going to be moving to a place that can barely pick up an AT&T signal.  I am also not even one year into my two-year agreement.  What is someone in my situation to do?

Here's what I'd like to do: I'd like to get a Cradlepoint mobile 3G to WiFi  bridge. Then I could choose the carrier with the best service in my area.  I could then use my iPhone or iPod touch to connect to the WiFi of the Cradlepoint at all times. I could then use Skype to send and receive calls. If AT&T decided to cover my area later and came in with a better price I would switch to them. Or, better yet, Sprint's Clear 4G WiMAX towers could be built in my area and I could go to them.

As I've stated before, I think this is the future of mobile communications. That's why I think the telcos are  going out of their way to sign people up for large two-year voice contracts.

On that note, today Apple updated its iPhone 3.0 beta software so that you cannot make calls on Skype over  AT&T's wireless network. It isn't hard to see that voice over IP scares the daylights out of the telcos.  

What People Are Saying

IMHO, there is a catch to

IMHO, there is a catch to anything dealing with restrictions and exclusiveness. It looks like switching to a multi-agent mode would make iPhone more democratic, if you see what I mean.

AT&T Exclusivity=No iPhone for me

I will never buy an iPhone as long as it is exclusive to AT&T. I will buy one tomorrow if I can get it on T-Mobile.

AT&T is the single worst company ever to sell anything to anyone and I refuse to ever give them another dime of my money.

I can't imagine that exclusivity to AT&T is better financially for Apple than making it available to every cell phone user in the country.

Mmmm

It may still be the only way they can get new features on the phone that a carrier might not specifically want. If they had not gone with the exclusive contract they probably could never had gotten half the concessions from AT&T. Verizon balked at the original terms. Getting a carrier to not mess up the OS by gearing it more to selling ringtones, other services or cripple features was a significant part of what originally stood out about the original iPhone.

It would surprise me if they didn't extend the exclusive contract, as they have only sold to competing carriers in a region due to legislation.

Not while on AT&T

One of the potential customers that will never get
an iPhone until other than AT&T is an option.

Getting AT&T to switch to Mac's...

for a significant proportion of their internal IT would be the price I would want to extract for any new exclusivity deal.

Then you can give AT&T some very favourable exclusive multi-year deals on the iPhone and improve their internal IT at the same time.

This will have the knock on benefit of fighting the FUD that windows is the only OS suitable for the enterprise.