A bizarre phone call from Dell PR
- TAGS:customer service, Dell, public relations
- IT TOPICS:Enterprise Software & Services
I just received a bizarre phone call from Adam Schaeffer, a PR representative at Dell. Schaeffer said he had just seen the video of Steve Schuckenbrock that I posted on YouTube, which we use as the video platform for our blogs (in this case, my March 14 blog posting here). Schaeffer said Dell wanted me to take the video down.
The video was an excerpt from an interview I conducted with Schuckenbrock on March 11 following his presentation on Dell's IT-as-a-service plan at our Premier 100 IT Leaders Conference. The excerpt specifically addressed the matter of Dell's poor customer-service track record in recent years, in the context of the company now planning to launch an IT-as-a-service offering.
What made the call so bizarre is that Schaeffer claimed that Dell didn't realize I was making a video recording of the interview in order to post it online. He claimed they thought that I was making the video recording for "note-taking purposes only." As nonsensical as that is, it gets worse. Schaeffer faulted me for posting the video of what he repeatedly claimed was a "private conversation."
Excuse me? A private conversation? I was conducting an interview of Schuckenbrock that Schaeffer himself had arranged. Now it was a private conversation?
I pointed out that there was nothing in the video clip that wasn't in the Q&A I posted on our site earlier that day. Schaeffer said Dell had no problem with the Q&A, only with the fact that the video was posted online. And that took us back to the ridiculous contention that they thought I was using the video recording for "note-taking purposes only." Why would I do that? He didn't seem to realize how preposterous the notion was. And why would he make that claim, when I had in fact told Schuckenbrock that we were gearing up our video activity on our Web site, so I wanted to video the interview? Schuckenbrock graciously agreed to the video interview, so what on earth was Schaeffer talking about?
Schaeffer and another Dell PR representative were seated at a table not far from where I conducted the interview. (They had wanted to sit in on the interview, but I nixed that idea.) Schaeffer claimed that they didn't know I was recording the interview with two recorders - one video and one audio. That didn't make any sense, because both recorders were placed on the table right in front of Schuckenbrock, and in fact Schuckenbrock accidentally knocked the audio recorder off the table when he got up after the interview. Was Schaeffer trying to claim that Schuckenbrock didn't know I was recording it with both recorders?
As it turned out, Schaeffer admitted he hadn't even spoken with Schuckenbrock before he called me. As unbelievable as that was, it fit right in with the bizarre nature of the phone call. Clearly this had nothing to do with Schuckenbrock.
What apparently happened was that somebody at Dell saw the video on YouTube and had a fit. I couldn't get Schaeffer to tell me who at Dell wanted the video taken down. His response was just that Dell was "not used to" interviews appearing online in video format, and he seemed especially perturbed that it had been posted on YouTube (again, that's the video platform we use to embed video in our blog postings).
So my guess is that some hot shot in Dell PR didn't like the fact that there was a video on YouTube of Schuckenbrock talking about Dell's customer-support problems, and he or she tasked the hapless Schaeffer with calling me to persuade me to take it down. It was a nonsensical task assignment, leaving Schaeffer with only a nonsensical argument to work with.
Before our conversation ended with me refusing to take the video down, Schaeffer did finally step back from the "private conversation" claim, presumably because he could see how patently absurd it was. And I offered Schaeffer the advice that Dell needs to wake up and "get used to" living in the YouTube world. Dell needs all the good PR will it can get, and the combination of cluelessness and nonsensical PRspeak that characterized this episode isn't going to help the cause.



