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Preston Gralla's picture
Preston Gralla

Seeing Through Windows

Chrome takes dead aim at Windows 7 and Microsoft Office

Google's Chrome browser isn't really aimed at making your Internet browsing experience faster, easier, or more productive. It's far more audacious than that. Instead, it takes dead aim at Windows 7 and Microsoft Office, and attempts to make both irrelevant.

Google's long-term goal is clear: Dominate the enterprise and small business market in the same way it now dominates Internet search.

Its weapon is the Internet itself. Increasingly, applications are Web-based, rather than client-based. The prime purpose of an operating system, such as Windows 7, would be primarily as a foundation and support for a Web browser.

The browser in businesses is a front-end to important applications or small business applications. For the moment, these applications are often enterprise level, such as CRM. But eventually, they'll be Office applications as well. Google Docs is only the first iteration, and for now is inferior to Microsoft Office. But it may not stay that way forever.

Enter Google's Chrome browser. Google makes no bones about its purpose --- to be the way in which people interact with the world and their PCs.

Here's what Google's Sundar Pichai, VP Product Management, and Linus Upson, Engineering Director say about it in their blog:

We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that's what we set out to build.

The browser, Google says, is designed to run AJAX and Web 2.0 applications faster and more effectively. It is also designed to run Google Gears, which is a way to allow Web applications to interact with your desktop. So it's designed to give Google and other developers a way to build richer Web-based applications.

Will Google succeed? It certainly won't in the short term. But Chrome isn't built for the short term. It's a long-term project.

Microsoft, though, isn't standing still. IE 8 has also been designed for AJAX and Web 2.0 applications. So we're back to the browser wars. This time, though, the winner may also take over the desktop.

 

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Google is the vast service

Google is the vast service provider, now google chrome is a leading browser and many features....
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every person has different

every person has different views.....
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This article desen't make

This article desen't make much sense.

Google Chrome, the web browser is Google's attempt to to make Windows 7, the Operating System and Microsoft Word, the word processor obsolete?

These three pieces of software are completely different, so how exactly are thy competing with each other when they each have different functions?

Google itself could be creating it's own word processor and OS, but what does that have to do with Chrome?

...so Preston, what did you

...so Preston, what did you say about Google and his mojo??

Replace an actual OS?

I know its not hip, in this overblown Web 2.0 era, to say not everything can or should be done on the web. There are many things that both should not and cannot be done that way. Compute intensive, data intensive, privacy sensitive, and security vulnerable tasks particularly should not be in the cloud.

The web cannot cut it and never will. No matter what the data rate, the latency will kill your performance. Your data is fully exposed in the cloud. Encryption is increasingly crackable and it will be cracked if the stakes are high enough. As a consequence no performance, no privacy, and no security on the web and in the cloud.

The day of the standalone computing capability is not at risk of going way any time soon no matter what the so called information aggregators want.

A wise man...

I agree fully. There's an additional consideration that IT elephants will ponder when being asked to move their Office-like chores to the Net, and that's one of ownership. No enterprise is going to allow their office environment to be held hostage by another entity, which is what would happen if the Net went down and they had to wait until it was back online before they could get some work done, if they defected from any of the Office packages. If you use Google Docs, you can't write a memo when the Net's down. (I suspect there may be some rudimentary capability built in, but the full environment will not--otherwise, it's not a Net app).

As I said in response to Vaughan-Nichols' fanboi blog, if Google is taking aim at Microsoft Office with Chrome, then the shot is likely to be a misfire.

Shovel master

Do you actually believe the BS you're shoveling? Why would a business have it's employees log onto web apps that beam data across the net, through Google's servers that record everything & then send it back to the office. This kills security and the network. Not to mention the massive discounts & actual support these companies get from Microsoft.

Did you even read?

Stop for a second and read. Google Chrome is aiming to be a replacement for your desktop. Google Docs allows you to create documents online that can be shared with chosen users (and perhaps also those whom hack). Now lets say (for example) the entire lot of Fortune 500 Companies say "I like this program, let's get on the bandwagon!". Then Google Docs becomes so successful that Microsoft stops producing Microsoft Word, or in fact makes Windows Live Word. Then the desktop (even though there are other programs, let's stick to word processing at the only form of a program) becomes obsolete.

Like the others above said, this is not going to happen. The web (even with it's vast depths, and rich content) will never become just a support system in which the web browser would need to perform such actions.

I do believe however that in the next couple of years, our desktops will become more and more connected to the net. For example SkyDrive, upload documents, etc, and download them in another location. I can also see more user accessible and friendly remote desktops, web apps that will turn one system completely into another making it as if it was your own.

Any I am rambling, sorry. I agree with the two first posters.

Google Chrome

Readers should be weary of downloading anything from Google – web advertising giant. Google will trace your every move without your knowledge and sell the information to companies looking to slice and dice their advertising. When the ads you see are too personalized for comfort, you know Google went too far. (My blog clickbroker.blogspot.com)

I don't think so. There

I don't think so.

There isn't any empirical evidence that supports your claim that Google is spying on it's users.

I have been using Google products for years and havent seen any such ads.

Sure, when I look up "C++" in Google, I see ads for Visual C++. But that has nothing to do with me. It's not persionalised, as far as I can see at least.

Plus, what is the advantage of that to Google?
It seems that Google would have to much risk aversion to try doing something like this. I highly doubt that keeping logs of personal data (an expensive, and somewhat useless process) would be necessary for Google's advertising. Really, how much information do such companies with ads need? I doubt that they would pay that much money to Google for information that they don't need to advertise. They certainly don't need to know your "every move".

No offence, but what your saying here doesn't make much sense to me. :-)

~H1He2