Richi Jennings

IBM and Apple... Sitting in a tree... K. I. S. S. I. N. G.

July 16, 2014 6:07 AM EDT


Tim loves Ginni. Ginni loves Tim. (But no tongues.)

Apple (NASDAQ:AAPL) and IBM (NYSE:IBM) are climbing into bed together. Better serving big customers is the aim of the game.

And you'll see why 2015 will be like 1984.

Good thing? Bad thing? In IT Blogwatch, bloggers can't agree.

curated these bloggy bits for your entertainment.

 
Part of our happy family, Ken Mingis drops everything to quote some quotable quotes:

[It's] an "exclusive partnership" that will meld IBM's big data and analytics capabilities with Apple's iPhone and iPad. [It] "aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change."

Apple CEO Tim Cook called the deal "historic," [and said] "We are just thrilled." ... Ginni Rometty, IBM chairman, president and CEO, said "This is all about unlocking mobility in the enterprise."  MORE


 
With a great big hug and a kiss, Adam Satariano and Alex Barinka tag-team to tackle this: [You're fired -Ed.]

Apple Inc. and International Business Machines Corp. are putting aside a rivalry started at the dawn of the personal-computing era. ... Apple’s famous “1984” Super Bowl television commercial to introduce the Macintosh computer compared IBM to George Orwell’s totalitarian Big Brother.

The deal...gives Apple access to an IBM sales force that will recommend Apple’s devices to customers in industries [that] have never been priorities for the consumer-focused iPhone maker. IBM gets a boost in a long-running effort to sell software and services. ... It puts IBM back in the position of selling consumer products -- something the company left behind in 2005.  MORE


 
But won't you say you love it too, Jack Clark?

IBM and Apple have forged a pact to tout software to enterprise: Apple will handle support and IBM will sell iPads and iPhones crammed with Big Blue's ported apps. [It] will see each firm help the other make money from a business area it has no particular affinity for. IBM...will "sell iPhones and iPads"...while Apple will handle phone support.

Though we're sure champagne corks will be popping at the respective HQs of IBM and Apple tonight, we reckon there'll be a distinctly different feeling at Microsoft and Google.  MORE


 
Maribel Lopez is a best friend like friends should be:

The deal aims to marry the simplicity and user experience that consumers love from Apple with enterprise expertise of IBM.

What’s the big news? ... First, it’s an acknowledgement by Apple that enterprise mobility is...not just a slightly more manageable and more secure variant of consumer services. ... IBM also wants to bolster developer support [and] gain cross sell opportunities for everything from cloud services to storage and analytics services.  MORE


 
Meanwhile, Andrew Williams looks north:

This move is bad news for BlackBerry, whose traditional stranglehold on the enterprise market has already been eroded by iOS devices and Android over the past five years.  MORE


 

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