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Could the Tesla Model S become the Google Car?

Tesla Motors introduced their $50,000 Model S Electric Sedan this week to lots of ooohs and ahhhs from the automobile and tech communities. The bad news is that this won't roll off the assembly line until 2011-2012, at the earliest. The car is a model of inspiration to a dying domestic car industry even though Tesla as a company has had its internal struggles.

Besides its great looks and incredible specs (and unfortunate leadership controversies), there is something else interesting about the Tesla. Google's founders Sergey Brin and Larry Page are big investors.

We learned this week that the Tesla would have an industry first 17-inch display that would include Google Maps for driving guidance and a 3G connection to use services like Pandora radio. You can also check the battery charge on mobile devices as well. For instance, you can check the charging while you are at work.

But that isn't all that the Google founders would probably like to get into this car.

If they had their way ...

That 17-inch display would be showing location-based advertisements as you're driving around. Adsense would take your GPS data and throw up some local restaurants, bars, clubs, etc. This would be beneficial to everyone involved ... except those who chose not to participate in this 21st century Yellow Pages.

from autoblog green

The car's web browser of choice will undoubtedly be Google Chrome. The OS that is running the system will likely be Android. Google Talk/Google Voice (Grand Central) could also be used for communications.

Going international? Use Google Translate to navigate your way to Cabo San Lucas ... or Quebec.

YouTube could keep the kids occupied in the back while driving or provide a distraction while waiting for a Big Mac in the drive thru line. Speaking of distraction, how about seeing your Google Reader feeds or Google News on that 17-inch display.

Mobile shopping is getting bigger and Google Checkout/Product Search could play a part of this. Need to exchange a battery for the Tesla? Pull up Google to find the closest/cheapest battery refilling station.

That's just the beginning. Google has their hands on what could be the most revolutionary vehicle of the millennium, if they put those big brains to work on what automobile consumers want, they'll likely come up with things that make other cars seem ... so last century.

What People Are Saying

I note that the Tesla Model

I note that the Tesla Model S is strikingly similar in style to a Maserati Gran Turismo - making the Model S a truly beautiful car. The way to get Americans to buy electric cars is to make them attractive to the eye - as practicality alone does not sell automobiles (if it did, we would all have hybrid mini-vans).

I expected more from Motor Trend

This article on the Model S was very disappointing. The background on Elon Musk was interesting, but aside from the info on the GPS and web browser, there was NO info on the car. I was expecting to read MT's take on the car. Very disappointing.

Electric Future

It is time that people look at the big picture of what the future needs of our world are and begin to act on them. Electric cars are a long term aid to a lot of current problems. They reduce our need for oil, reduce global warming problems, and eventually may even save us some money. The bad news is that all of the benefits will take time before they show any real changes. Rome was not built in a day. We will need to think about how to get the most bang for our buck and begin to make small changes now that can have an effect over a long period of time. If you build a car port at your home that uses solar panels for a roof, you get: 1.) a savings in construction costs by not having a traditional roof with panels on top. 2.) Free electricity to charge your car. 3.)shade for your car that will reduce summer heating and ultra-violet light damage as well as saving you from winter ice scraping. 4.) less heating of your immediate living area because 3 to 5 percent of the suns energy has been converted to electricity. This is a win win for everyone, so let us begin with small steps so our children will have a chance to solve the the next set of problems instead of being wiped out by the current ones.

Here we go again!!

Global warming is a theory that has no basis in fact,
and there is no where near enough information that
has been gathered over the lifetime of the earth to
even begin to rationalize it!

CO2 is not the enemy, unless you don't like plants to
survive! Sick of non-scientific morons like Al Gore
trying to brainwash the country/world, just like
Obama is in the process of doing.

Now on to the car. To make electric cars economical
we must build nuclear power plants with several
breeder reactors across the country. We also need
to realize that the manufacture of the lightweight
components to reduce weight, along with the use of
resources and energy to manufacture the necessary
batteries is not an energy neutral process! You
also need to remember that electric cars still need
routine maintenance, will require anti-friction
lubricants (grease), and still have many of the non
engine related parts and associated problems.

I have been following the Tesla and various other
new car designs, including the Aptera, and they
show promise, but don't expect them to be the
solution to our reliance on foreign oil. If several
problems can be resolved, biofuels may be more of
a solution than electricity. Now, if MIT or others
that are working on transferring power over the air
or via a grid under the road (probably
electromagnets) where sophisticated batteries would
not be required, perhaps electric vehicles will
become a more viable solution.

LuLz

Words are great. A Theory, as used in science, is a leading hypothesis that is backed up by FACTS. Gravity is a theory. Let's see you ignore that theory and your flippant attitude might go away. Stop mixing scientific definitions with common usage.

I'm not saying that Al Gore is right, but he is doing the right thing, which is bringing attention to the issue. CO2 is a greenhouse gas, there is no dispute on this. Methane is worse.

I think it's totally possible that our use of CO2 could have delayed the next ice age, allowing us to flourish. The point is that, more than anything else, global control of weather patterns is crucial to our survival.

An ice age would set us back a long way. So while I don't feel any leading theory today is even 50% correct, I know enough to support research to find out before we end up in a 100,000 year ice age sitting in bunkers pondering what might have been different if we had paid more attention to good science instead of rhetoric.

We are living in a rare "comfort zone" and it behooves us to fully understand the natural cycles in order to maintain a persistent one in order to continue our current comfort level. I don't care of it's natural or not, I want stability as defined by the last 5000 years.

Electricity vs Gas/oil

I see this arguement so many times and never the obvious counterarguement. "Power plants pollute too!"

Here is the counterarguement:

It is much easier to control the pollution from several dozen power plants than it is from several hundreds of thousands of gas-dripping, carbon-dioxide belching Fred Flintstone era automobiles.

I'm installing solar panels in my home and will be ready and able to recharge my next-generation electric no problemo. No terrorists or wars required.

War

I agree full heartedly with what you said about being able to recharge your car without having terrorism/war involved. I'm a 25 yr old marine scout sniper and have spent 3 1/2 years total in Iraq and Afghanistan now. I plan to boycott OPEC by buying this car!

EV's for more than the rich

It sounds to me like the technology is out there- now the real problem needs to be addressed- COST. If there is real interest in reducing pollution and getting a viable EV out there- why isn't there an affordable model? Can someone tell me? Ah to be rich- but not all of us are. I would love to leave less of a footprint- but you have to be wealthy to proceed! I wish there were an affordable EV for the masses- this $50,000. -$100,000 baloney is just that.
Signed,
One of the dissappearing middle class, frustrated potential customers
of an affordable EV.

Cost

I'll try and keep this simple enough, though it looks like that might be hard.
Cheap cars generate very small profit per car. Therefore, you have to make and sell lots of them right away, if you're going to survive. That means lots of big multi-billion dollar factories, immediately. And marketing and distribution able to generate and satisfy demand, immediately.

So it wasn't possible to start small.

Making a few cars with large margins allows developing and testing top technology with a small volume. As profits pile up, you increase production, reduce price, and develop cheaper spin-off models.

Which is exactly what Tesla is doing.

Tesla Style

I note that the Tesla Model S is strikingly similar in style to a Maserati Gran Turismo - making the Model S a truly beautiful car. The way to get Americans to buy electric cars is to make them attractive to the eye - as practicality alone does not sell automobiles (if it did, we would all have hybrid mini-vans).

If the Model S gets 180 to 300 miles to the charge, it is also infinitely more practical than the Chevy Volt (a Malibu with two competing engines). First, the range makes it practical for longer range commuters (if you have ever lived in Houston or Atlanta, you know that average commuting distances are in the 40 to 70 mile round trip range) and only require once a week charges. Also, the Volt has to carry gasoline, meaning that you have to use the gas motor regularly to burn off the gas or it will become stale and have to be drained/removed from the car - what a pain. The cost per mile is also incredibly low for the Model S - 4 cents or less per mile. A shame we have to wait until 2011 to start buying these cars.