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Did Google's outage kill 5% of the Internet?
2 comments- TAGS:5%, Google, outage
- IT TOPICS:Analytics & Data Mining, E-Business & Web 2.0, Internet
That's the assertion of Arbor Networks' Craig Labovitz, who in a Thursday blog post and Web traffic graph noted that when Google has an hour and a half outage this week, Internet traffic slowed by 5%.
We all know Google gets a lot of traffic. Just about everyone hits the Google search a few times a day. There are also a lot of Gmailers and Youtube users out there. Google's other services generate a lot of hits as well..
But something that Labovitz points out is that Google has its hand in a lot more. Its Adsense and DoubleClick networks do display advertising on millions of websites. Its Web analytics runs on millions more. All of these sites were also affected by the outage.
These third party sites were also slowed down by Google's outage because code embedded in their webpages needed to contact Google's server. In instances when Google was slow or unavailable, the result was the webpage loaded slower, if at all.
Using this data, it was estimated that 5% of the Internet was unavailable or slow. While still relatively small, it does make Google's growing significance in the Internet an issue.
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