Fake Steve math. $1,039.81 for 1.5 million site visits
- TAGS:blogging
- IT TOPICS:E-Business
Over at Valleywag (I thought that site was being shut down?), Owen Thomas dissects a rant by former Fake Steve writer (and a former staffer on one of my publishing stops in the past), Dan Lyons.
Dan, is now working at Newsweek, but had a run of Internet fame as the Fake Steve Jobs blogger. He also had a run-in with his editorial masters over a blog post where he took the Yahoo public relations team to task. The problem, or the issue, or whatever as Lyons and Thomas note is that blogging day and night, posting twenty stories a day or so is not a pass to fame and fortune and as a rule not even a pass to earning sufficient funds to pay the rent.Â
The lesson? Blogging should not be seen as an end project but even the solitary blogger if they are thinking beyond simply standing on a digital soapbox need to think of blogs as part of an online (and offline) publishing operation instead of an end in itself.Â
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