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Dan Tynan's picture
Dan Tynan

Culture Crash

Today's forecast: Gloom followed by increasing doom

Don't look now, but the sky is falling.

At least it is if you believe Gerald Celente, who's making headlines today across the blogosphere with some real downer predictions. By 2012, the CEO of the Trends Research Institute says we'll be facing food riots, tax revolts, the end of Christmas, and a return to the Great Depression.

“It’s going to be very bleak. Very sad. And there is going to be a lot of homeless, the likes of which we have never seen before. Tent cities are already sprouting up around the country and we’re going to see many more.”

You think maybe this the guy owns stock in companies that make Prozac, Paxil, and Zoloft?

Fox News [video] and wingnut sites like Alex Jones' Infowars, desperate to blame Obama for things he hasn't done yet, pounced on Celente's gloom-and-doom prognostications like a Doberman on a rump roast.

After all, he predicted the fall of the Soviet Union, the Asian currency crisis of 1997 and the subprime mortgage collapse.

Of course, that's not all Celente has predicted. I looked at some forecasts Celente made roughly ten years ago in his book, 'Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century,' excerpted by Psychology Today in February 1997. Here are some of the lowlights.

Voluntary simplicity, once merely a counterculture ideal, will finally become a reality in the twenty-first century. ....Moderation, self-discipline, and spiritual growth will be the personal goals of the future, not material accumulation.

Such a stunningly accurate description of the Bush years.... NOT. Apparently Celente missed the boom in SUV sales (at least until gas hit $4 a gallon). The good news: He's got another 92 years for this one to come true.

The trend to convert lawns into gardens will have a significant impact not only on the way we eat but also on how we live and feel. ....Billions of dollars formerly spent on lawn care will either be saved or re-deployed into producing fresh food.

I was just thinking that as I waded through the succotash on my front lawn.... Just kidding. Do you know anyone who's farming on their front lawn? Home lawn care products and services have grown (ahem) at a steady rate throughout this decade.

Instead of being banished to nursing homes or retirement communities, large numbers of retirees... will move in with their adult children.

The US nursing home population actually increased by about 70,000 from 2001 to 2007, according to a survey by UCSF.

The videophone, meanwhile, will keep us in touch with faraway relatives. ...long-distance communication will be more like television.

I love this prediction. People have been making it since, what, the 1950's? Eventually it has to come true.

Other Celente predictions:

  • The public is going to demand that the government break up powerful corporate monopolies.
  • The return of individuality will spell an end to the multibillion-dollar fashion industry
  • Painting and sculpture will be revolutionized by the incorporation of virtual reality and computer technology
  • The macarena was only the beginning. Look for Americans to embrace Latin culture--particularly its music--on a wide scale.

Whatever happened to Ricky Martin? I miss Living La Vida Loca.

Here's what Celente missed: The Internet. Blogs. Online video. Digital music. The explosion in mobile communications. Social networks. The complete upheaval in the entertainment and information industries caused by all of the above. And, oh yeah, the first African-American president of the United States. That's the short list.

Celente isn't a seer. He just looks at current trends and extrapolates. That means, of course, he's totally blind to anything that doesn't yet show up on a data curve.

Any fool can do this, even me. But instead of reading the papers and poring over data, I used a Magic 8 Ball (the online version). Here's what it had to say:

* Food riots: Maybe

* Tent cities: Definitely

* Tax revolts: No way!

* The end of Christmas: Absolutely

* President Sarah Palin: Ask again later

(Celente didn't actually predict that last one, but I figured since we're trying to scare people, it was worth a try.)

The problem with making dire predictions like this is that modern economics is really an enormous confidence game. Like voodoo, it only works if you believe in it. You want to create a run on the banks? Tell people there's a run on the banks. So Celente isn't helping anybody except the folks who want to see the world collapse in the next four years, for entirely self-serving reasons.

Told you not to look.

When not hiding under his bed, Dan Tynan writes about la vida geeka at his blogs, Culture Crash and Tynan on Tech.

What People Are Saying

dont talk with your foot in your mouth

Its funny that most of what you said to disprove celente has actually come true. and also fyi celente DID predict obama as president on fox news when asked Obama or McCain, he said McCain if war, Obama if economy. surprise surprise Celente was right. So if I want to know how crow and humble pie taste,I think you would be the best person to ask right now.

I hate it when you have to explain it.

Dan:

Thanks for promoting the article on other sites. Yes, your article is better! IMHO, not because I learned more, but because it is funny. Not Dave Barry funny, but going that way. Perhaps it would better if you had less education in the arts? I guess it is too late now.

Anyway, I bought guns and ammo during the last scare. I don't remember if it was Reagon or Clinton. The ammo is getting old and my wife has been complaining about it being hard to dust and generally a bother. I am also worried about it being reliable and the ammo shortage/economy makes it hard to replace.

So, I voted for Obama. I think it was a good choice as I am not looking forward to living with my kids. I kicked them out when they were 18 and turned their rooms into a sauna and iguana recovery parlor. I burned the furniture they didn't take in a bonfire. I am thinking they would not make good roommates.

I am also looking forward to the food riots. I am thinking that will help with the huge obesity problem in the USA. I would like to loose a few lb. myself.

Keep the articles coming.

joe

What do you have to say

What do you have to say about tax revolts now?

predictions

I must say that after reading this article I ma more likely to believe celente. The First Lady recently started a
"garden on her front lawn"

As for the other predicitons some are not exactly ground breaking. But I don't see one in which he isn't in the ball park. Excpet the TV phone which is a loathsome idea in general.

I think YOU are off here. Not Celente.

Cornfields?

Everyone should stop to consider why Mr. Celente is receiving so much air time over mainstream media.

The last sentence of this entry sums it up perfectly: "Told you not to look"

Matt Groening was right in an old episode of the Simpsons... "Just don't look", and the monsters fall.

Why does Gerald Celente affiliate with Alex Jones? What purpose will these magical left-wing heavyweights come to serve? Time will tell.

"This was a discount store,
Now it's turned into a cornfield
you got it, you got it"

Ummm, Skype anyone????

Ummm, Skype anyone???? Skype is TV phone if I've ever seen it. I use, and have used, it regularly, LONG before Oprah ever introduced it on her show. Think about it, now that Oprah does use it regularly almost every day, there are at least 5 million households out there that use it, also.

Celente does trends. What does predicting a black president have to do with trends. He's not a fortune teller. Get your facts straight.

As for the other comments

As for the other comments getting "nailed on the head". I think we all know you have commited professional suicide, unless we all forget (which we probably will). I would wait a few more years before writing another article and maybe get a degree in finance, economics, or even mathematics; rather than manipulation...I mean....journalism!
I am jobless with a graduate degree and have found refuge at Taco Bell in order to avoid the streets for now. What have you truly contributed to society other than narcissistic air time, commentary, books and other personal monetary projects.
While I do not doubt Celente's goals of monetary acheivement, I do prefer to hear someone that actually has researchers studying real information; not pop culture, tech products and a silly cynical/satyrical blog. Leave the satyre to the Greeks....at least they have spawned and truly mastered it!

Its funny you mention the

Its funny you mention the video phone thing.....Its called skype and a cheap webcam! If we are to be honest here, we should at least look at the company's significantly increased use and its market value. As far as the other statements go however, you hit the nail on the head.

Props for mentioning the 92

Props for mentioning the 92 years left in this century as you posted, keep waiting. Oh, also notice the huge demand for seeds and urban farming this summer. The mainstream media is now covering this story. I'm a progressive liberal, and a lot of what people like Celente were predicting has come true. The outlook objectively is that it will continue. Your argument against Celente was weak when you made this post and practically lame today. Good luck, I bet you are buying bank stocks because they are so cheap;)!

RE: Today's forecast: Gloom followed by increasing doom

I never pay much attention to lazy and inept folks that criticize, yet offer nothing themselves (because they are too lazy too). A valid criticism (one that requires a bit of effort) would be to analyze all of Gerald Celente's predictions, and identify how many came true and how many did not (within reason). As far as Gerald Celente's more recent predictions, I was a bit skeptical until last Friday when I looked over the trade numbers for the US. Imports are down by a third (from peak), and exports are down significantly as well. Combined - if they remain where they are for the next year, they alone will reduce the GDP of the US by 10%. But when you factor other things in as well, its not hard to forecast an even larger drop in GDP than 10%. If GDP drops that much, Gerald Celente may be accused of not being extreme enough. Time will tell how it all plays out. The massive amount of stimulus coming out around the world will only result in a short term fix at best, because underinvestment in commodities will put the brakes on any meaningful expansion that could possibly come. But then higher inflation will be locked in along with significant job losses and other problems.