See your link here
Forrester's George Colony: Technology-marketing partnership 'is a bitch' but worth it
- TAGS:Business Technology, forrester research, George Colony, QR Codes
- IT TOPICS:Emerging Technology
George Colony, founder and CEO of Forrester Research, was the speaker at a dinner for CIOs in New York last week. Colony spoke about how the information technology field has actually become "business technology," and one of the points he made was that there needs to be a strong partnership between the technology and marketing sides of the business.
Colony was speaking at an invitation-only dinner on the eve of the Tri-State CIO Forum, the inaugural event stemming from a collaboration between Computerworld, InfoWorld and three New York City-area chapters of the Society for Information Management. In addressing the critical nature of the technology/marketing partnership, he hardly dismissed the difficulty of making it work.
"I've got to tell you, in most companies, this is a bitch," Colony said. "It's breeding cats and dogs, it is an unnatural act. "But where I've seen it work, it's jus been phenomenal. It has really, really paid off."
The example he gave of a successful melding of marketing and technology is the pervasiveness of QR Codes in Japan. According to Colony, these two-dimensional "Quick Response" barcodes will "pretty quickly" become popular in the U.S. Here's what Colony had to say:
Reply
Print
Email this
Digg this
