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Seth Weintraub

Apple versus Google

Google hitting the airwaves with Chrome browser campaign

5 comments

TAGS:browse, Chrome, Firefox, Google, Internet Explorer, Safari
IT TOPICS:Linux, Mobile & Wireless, Open Source, Personal Technology, SOA & Web Services

Google is hitting the airwaves this weekend with a flurry of television advertising.

They hope to position the Chrome Browser against Firefox, Safari, Opera but mostly against Internet Explorer which still holds a strong majority of the Browser market share, even though it has fallen in recent years. Chrome is currently in fourth place just above Opera, according to NetApplications data.

The shorts are good, quick entertaining pieces that get their point across. I really like them and the way Google positions the browser as the easiest/best feature set/ fastest browser available.

According the the WSJ, Google almost ran a campaign during the 2008 Olympics but Google founders Larry Page and Sergey Brin nixed it at the last moment.

See the commercials pasted below.

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What People Are Saying

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Why go with proprietary BS?

Submitted by Leif Harmsen on July 1, 2009 - 9:21 A.M.

Google has to advertise Google Chrome because nobody would bother with it otherwise, unless they're already caught in an upgrade trap and being led around by the nose. With luck these ads don't aim at a sufficiently stupid/uninformed market to convince anyone to switch to Google Chrome. Nobody in-the-know would switch from a perfectly good open-source browser like Firefox to proprietary BS like Google Chrome.

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View in fast forward

Submitted by Anonymous on May 12, 2009 - 10:41 A.M.

These ads are made to be viewed in fast motion on a DVR.
Simple messages that are centered in the frame with easy to read and view images. Very smart.

They are very long to run on network tv, though.

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Chrome commercials

Submitted by Ron on May 10, 2009 - 8:28 P.M.

You know, I really like the Chrome browser... but these ads are terrible. Most of them, people won't have any idea what they just saw advertised. And they're not strange or quirky enough to be memorable. That's my suspicion at least. Time will tell if I'm right.

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I agree

Submitted by Nate Bird on May 11, 2009 - 9:13 P.M.

I think it says something that I only watched the first and thought it was too long... and I wanted to mute the second one. Oh, and I didn't watch the rest because the first two were so annoying.

What is interesting is the Google is advertising these to the public. With YouTube advertising and TV they will be reaching a lot of people. That is much more publicity than firefox got (including the NY Times full page ad, which I contributed too).

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