Google Latitude, the corporate spin

So the company is paying your way to attend the world's most boring trade show at the Javits Center in New York. You got there at noon and now it is 1 p.m. and you're thinking maybe you should head uptown for a drink, maybe at Scores gentlemen's club. Shortly after arriving your boss calls on your Blackberry to tell you that you are so busted and to put your corporate belongings in a FedEx pouch and never darken his door again.

Could it happen? Sure, if your Blackberry is location aware (hint: it is), your company is corporate aware and you are too unaware to turn off all the location reporting devices in your pocket. The latest in location awareness comes today from Google via its Latitude awareness service. You can read about the Latitude here at Computerworld.

Here's Google's list of supported mobile devices:

Google Latitude is available on the following mobile devices wherever Google Maps for mobile v3.0 and above is supported:

Coming soon!
- iPhone and iPod touch devices with the Google Mobile App (in the US)
- Many Sony Ericsson devices

While Latitude will come with a wide range of features that allow users to disclose nothing, a little or a lot about their location, I'm betting that many corporate users would never change whatever settings the corporate IT staff sets on their devices. 

Wired has a good rundown on the Latitude and location aware devices. Maybe Google has thought out the privacy concerns sufficiently to keep the Javits/Scores error from taking place. I'm thinking that I'd like to see a few more hands on reviews of the service before I start advocating Google Latitude.