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Seth Weintraub's picture
Seth Weintraub

Apple versus Google

Google Voice will also be a boon for Apps business users

When people like me convince businesses to go to Google, we often cite the rapid pace of innovation that is going on at Google right now compared to the current slow complex progression of Microsoft and Lotus products. Google seem to have just gotten started in the enterprise space, yet they are already out-innovating the rest of the Internet.

Well, now it isn't just Microsoft who need worry about Google's plans. Skype, SIP vendors, Cisco and the traditional Telcos could be in for a big fight if Google Voice gets a foothold and delivers upon its promise.

google voice

Google Voice is the reincarnation of Grand Central, a service Google bought a few years ago and is incorporating into its portfolio of products. Grand central isn't just a voicemail service for your many phone lines. It is also a lot of other important products, many of which would be a great fit into the enterprise.

Google number - One number for all your calls and SMS
* Call screening - Announce and screen callers
* Listen in - Listen before taking a call
* Block calls - Keep unwanted callers at bay
* SMS - Send, receive, and store SMS
* Place calls - Call US numbers for free
* Taking calls - Answer on any of your phones
* Phone routing - Phones ring based on who calls
* Forwarding phones - Add phones and decide which ring

Google voicemail - Voicemail as easy as email, with transcripts
* Voicemail transcripts - Read what your voicemail says
* Listen to voicemail - Check online or from your phone
* Notifications - Receive voicemails via email or SMS
* Personalize greeting - Vary greetings by caller
* Share voicemail - Forward or download voicemails

Voice features - More cool things you can do with Google Voice
* Conference calling - Join people into a single call
* Call record - Record calls and store them online
* Call switch - Switch phones during a call
* Mobile site - View your inbox from your mobile
* GOOG-411 - Check directory assistance
* Manage groups - Set preferences by group

It isn't too hard to imagine Google becoming a small business VOIP provider. In fact, it isn't too hard to imagine them becoming a full phone company.

But back to (small) business: Imagine if Google not only took care of your messaging needs (Email, Calendar, Addressbook, etc.) but it also integrated a voice communications system as well. Exchange and Notes have ports to VOIP products but they don't integrate them in one package. Google's integration would be a huge advantage out of the box. Even Google's online competition like Zimbra and Zoho office wouldn't be able to match this functionality.

Again, one of the reasons to pick an enterprise messaging platform for a small company is not just what it can do right now, but where it will be in the next few years. Google is demonstrating again that it is leading the charge in changing the business-technology landscape. It is hard to imagine a competitor matching Google's ambitions any time soon.

What People Are Saying

For the moment, Google Apps and Google Voice don't play together

I've been using Google Apps for a while, and recently also was given a Google Voice account. Unfortunately, at the moment you can't activate a Google Voice account with a Google Apps ID. You need to use a 'normal' Google account.

This is unfortunate. All of my mail (a 2.2 Gb archive that goes back 9 years) my calendars, and (most importantly) my contacts are on my Google Apps account, not my Gmail account.

So to get the same contacts list to show up in Google Voice, I've had to clone my Google Apps personal contacts file and upload it to the Gmail account. That's a bit clumsy, and keeping them sync'd will be a challenge.

As for the Google Voice account, I like it even though it's not as full-featured as the OneBox account I also have (http://www.onebox.com). OneBox also allows me to set up a repeating schedule determining which phone(s) ring at which time of day, and in what order. OneBox also lets me do things like have my office phone ring for, say, 4 rings, and then try my mobile for 3 rings. I'm not sure how to coordinate Google Voice's rules for voice messaging with the voice mail systems already built into my office phone or mobile phone.

For small businesses, OneBox also provides PBX functions so that people can be reached via a mail phone with switchboard extensions *or* via DID numbers. You also have some choice of telephone numbers, or even blocks of numbers.

You pay for all of that. (My account runs $17/month, and there are surcharges when I make or receive too many calls through their system.)

Google Voice's price is quite attractive, to say the least.

The system would seem to offer quite some potential for logging and managing communications with your contacts. Having a complete record of all email, SMS, and voice traffic that you could tag and label, or search on using the CPUs of the Google cloud, is pretty powerful. Sounds like a nice core capability for a next-generation CRM.

Pete Farmer

Google Voice

I use google calendar and documents for biz but this new feature will be awesome. I almost would have loved for a smaller startup company to come out with this but whatever.

Yahoo, Microsoft, Phone.com, Ringcentral are all missing out because they seem to not have the capacity of creative thinking anymore. All of the indirect and direct competitors will seriously loose market share because of this.

Shaun
Boston Homes

Google Voice

As far as I'm concerned, Google will only enhance what was already a great concept when it was owned by Grand Central. I believe in things made simple that work. Google does just that with everything they touch.

Positioning Google Voice

I expect the Google Number to function as an overlay number that will work with existing business, cell, and home numbers -- at least in the beginning. As such, Google Voice will layer features on top of existing communications services, with the ability to create an integrated solution in the long run.

The speech-to-text and text-to-speech capabilities open up further opportunities with respect to Google Apps (Docs, spreadsheets, etc) in the future as well.

Regards,
Allen
www.horizoninfoservices.com
www.horizoninformation.com

Why get another phone number?

If I have the perfect phone number which I control, why would I want to get another number from Google that I wouldn't control (even if they built it into my Google Apps account)? I'd rather Google spend more time on Google Contacts app within Google Apps.

agree on Google Contacts

agree on Google Contacts needing work but there are some really good features in Grand Central that are really compelling. IT isn't hard to see where Google can innovate in this space

Also agree...

It's only a matter of time the Google takes care of all the annoying things in Google Contacts. Aside from that, it's hard to not think that Google Voice will be over the top and in a short amount of time it will have a lot of supporters.

http:/www.thesmilingpirate.com

Contacts

Seth,

Expect to see Contacts improvements from the reseller channel. For example, Google Apps has the ability to manage a global address list that includes emails from "other domains", but does not have the interface.

Google has already told resellers to go build tools, that they will not.

Regards,
Allen