Richi Jennings

Amazon Fire TV is on FIRE

April 03, 2014 6:01 AM EDT

Amazon Fire TV
Hello, computer?

Amazon.com (NASDAQ:AMZN) wants its own little slice of your living room. Released now, the new $99 Amazon Fire TV set-top box is faster than its competitors. Plus you can talk to it, via the remote (in case you feel the need for a cheap Scotty gag).

There's loads of content, some games, and there'll be developer hooks, too. (Shame about the unfortunate domain name, though.)

In IT Blogwatch, bloggers shave the whales.

Your humble blogwatcher curated these bloggy bits for your entertainment.

 
Our good chum Lucas Mearian reports the seeds 'n' fpeeds:

Amazon today released its set-top box. ... One of the defining features...is a voice search that allows users to [say] the title, actor's or director's name, TV series...movie category or channel into the remote control.

[It] will sell for a retail price of $99, more than the Chromecast, which sells for $35 and Roku's Streaming Stick, for $49. [It's the same price as] the Roku 3 and Apple TV. ... The set-top box exceeds the specifications of its competitors. ... The box has 8GB of solid state storage and 2GB of memory with a dedicated Qualcomm Adreno 320 GPU...a Qualcomm Krait 300, quad-core to 1.7 Ghz processor [and is] certified for use with Dolby Digital Plus surround sound systems.

[It] will offer more than 200,000 TV episodes and thousands of movies. ... Content can be streamed from Netflix, Amazon Instant Video, Hulu Plus, Crackle, YouTube, HBO Go, Showtime Anywhere, WatchESPN, Bloomberg TV, Vevo and Pandora. ... In a separate announcement, Amazon Game Studios released its new Sev Zero game...for $6.99 or for free with the purchase of a Fire game controller.  MORE


 
And Iain Thomson talks developers, developers, developers:

Later this year Amazon will release mobile apps to control the unit, and allow smartphone and tablets to act as a second screen. ... The system follows the DIAL multiscreen standard and APIs will be published for third-party developers.

Amazon insisted that the $99 price tag was as low as it could go. ... It'll reap lots of subscription and impulse purchase revenue and gather more information on buying habits to target more stuff at users.  MORE


 
So Sean P. Aune takes five:

So what makes the Fire TV compelling?

Voice Search...alone could be enough to make some people run in to the loving embrace of the Fire TV. ...
Amazon is lining up original gaming content for the Fire TV along with many other already available games. ...
While this may not seem like that powerful of a device in the light of smartphones that constantly up their specs, in the world of TV streaming this is the “flagship.” ...
From its physical design...to the user interface, you can tell Amazon put a lot of thought in to this device. ... We don’t have to worry about this device being dead on arrival, Amazon will find a way to make it work even if it takes some time.

If you’re in the market for a streaming device, it appears as though you would be hard pressed to go wrong with the Fire TV.  MORE


 
But... Trademark #FAIL! Zach Epstein suggests an ironic NSFW link: [You're fired -Ed.]

FireTV dot com is a porn site. So there's also that.  MORE


 
Meanwhile, Myst3ry has method in his madness:

Sigh my TV needs more HDMI ports =/  MORE


 

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