Industry


Ads by TechWords

See your link here


Watch out Amazon Kindle, Apple's Book sales are skyrocketing

Books appear to be the hot trend in iPhone application activity these days.  Ben Lorica from O'Reilly has a lot of interesting iPhone application numbers posted this week on his website.  The one that caught my attention was the exploding books trend on the App Store.

Measured in terms of number of unique apps Books remains the fastest-growing category: during the week ending 4/12/2009, 11% of the apps in the U.S. store were in the Books category. Books has surpassed the Utilities category and may soon overtake the Entertainment category. Over the past week, Kindle for iPhone was the top app in the Books category. 

The number of Books applications has tripled in the last three months.  Instead of releasing a book on Amazon alone and hoping the 30 million iPhone/iPod touch readers pick it up through the very capable Kindle.app, many authors and publishers are going right to the source of their readership.

Using a Book publishing engine like Iceberg from Scrollmotion, just about anyone can publish a book online.  Scrollmotion is putting many already published books from major publishers like Simon & Schuster, Random House and Penguin into application form for the iPhone.

Better yet for the publisher, each book is its own "app" that can be linked to individually and can incorporate its own special artwork.  The author and developer get their own stats just like an application developer does.  Amazon's eBooks give the Author/Publisher much less control.

Every book is an app?  This is also, perhaps somewhat artificially, going to push up Apple's application tally.   But those are just stats; more importantly, a new realm is opening up for authors.

What is interesting about the App Store model is that Author/Publishers can change the application/book as they please.  If they want to offer a promotional price for a limited amount of time, it is in the their hands.  If they want to update the book with more relevant, timely information, it is "just" another submission to the App Store.  No more "X Edition" print runs like traditional book publishing.

Oh and with those 30 million iPod Touch/iPhone users out there, there is already a huge audience for these books.  Just as a barometer, that is 50 times more iPhones and iPods than Amazon Kindles out there.

 

What People Are Saying

Kids books on iPhones

In a recent abcnews.com article http://tr.im/oXCR the subject about parenting and iPhones came up. Parents are looking for tools to enrich children's lives no matter what the format. Kids are as comfortable reading with an iTouch as they are with a book. As long as we realize that the digital natives are happy with content in many forms and it can be produced it in multiple ways we will all see a greater return on our creations.

iPhone eBook Readers

So now as of end of April we see that Amazon has snapped up Stanza and says they will let Stanza run independent of Kindle. We’ll wait and see how long that lasts. What does an independent author of an eBook do if he/she wants their own iPhone app? Whose eBook reader can they use?

The Toy Lounge of St. Paul MN - http://thetoylounge.com/ebooks - creates iPhone apps for eBooks, and can incorporate the Toy Lounge eBook Reader into each custom eBook application.

eBooks on iPhone

The Toy Lounge of St. Paul MN - http://thetoylounge.com - creates iPhone apps for ebooks and children's books among other things. Illustrated Children's books are much easier to turn into iPhone apps because they don't need special readers like eBooks do.

hmmm

I own both the Kindle 2 and an iPhone.. I simply CAN NOT read a book on the smaller iPhone screen, plus it really eats the battery up.

Spikes in the wind

I can't help but compare this to the Release of Google Chrome. Shortly after it was made available to the public, millions of copies were downloaded, and the press decried a new way of browsing that would end all other competition. It didn't happen. People were just curious, and once they slaked their thirst for this new product, they dropped it like a hot potato. Chrome is hardly talked about these days and I suspect that very few use it.

I have a feeling that iPhone book reading will turn out to ride the same roller coaster. Many people will charge forward either because they are Mac fanbois who have to do it on their newest Mac toy no matter what, or because they have iToys and are curious. The fanbois we will always have with us, so there's not a lot we can do about them, but the curious will soon slake their curiosity and return to better, more traditional (and easier on the eyes) ways to read books.

Only the diehard, with 20-15 vision so that they can read that tiny print will use their iPhones or iPods to read books for more than a few months. The rest will return to more traditional forms of reading once eyestrain convinces them that reading on screens smaller than 3X5 cards is just not very fun or relaxing.

And finally, regardless of whatever else I have stated here, Steve Jobs, I hope you are noting that there are too plenty of people who still read in this day and age. Please consider dropping your Fahrenheit 451 notions of the place of prose in the modern world.

RE: Luddite nonsense and reality

It is easy to read books on the iPhone with limited vision. The fonts, size of print and background colors can be changed in ebook applications. I have no problem despite keratoconus in one eye and nearsightedness in both.

Kindle on my iTouch

I have the Kindle software installed on my 32 gb iTouch and it works as smoothly for purchasing a book from Amazon as I imagine a Kindle does. It is really quick too.

As for the screen size, well I've been reading ebooks on my Palm Pilot PDA for years and watching movies on my classic iPod's tiny screen until I switched to the larger screen on my new iTouch and haven't had a problem with it bothering my eyes either and it doesn't bother the wife trying to sleep beside me because I use ear pods for the sound.

In fact my only problem is forgetting that it's 4 am in the morning when I've finished watching a movie or reading an ebook while in bed, not getting enough sleep and having a difficult time getting up in the morning.

I suppose I'm what you would call a 'gear-head' because I love the latest technology which I suppose is why I purchased a new Blackberry Bold this weekend as a 2nd phone and to replace my aging PDA.

But, irregardless of 'what' you buy/use to read, "READ" because reading is such a great pleasure and I try to get as many young people to start reading for enjoyment as I can, be it fiction like the popular Twilight© series or something in the fantasy world that appeals to young men.

Point of grammar

just thought you would want to know "regardless" is much preferred to the double negative incorrect word "irregardless". Using correct grammar will increase the credibility associated with your comments. When I read an article or commentary, egregious errors like this stick out like a sore thumb and make it more difficult to focus on your point.

Good luck with manners...

"Just thought you would want to know..." You think? What is truly annoying is someone who tries to belittle someone else for their accidental grammar inaccuracies instead of actually replying to the topic. Which post do you think readers will really enjoy reading? I saw this person's error but didn't really concern myself until I saw your response. I can only assume that your initials stand for George W. Bush. That would explain everything!

Books for kids - iPhone, yes - Kindle, no.

For young kids (2 to 10), the Kindle does not provide a platform for their picture books. However, my wife and I use iKids Play on our iPhone and Touch (respectively) for our kids picture books. This little app provides play based on the book content and has a story feature that reads the books to them. We find it great in restaurants, for soccer/baseball practice and in the car! No books to carry around when out and about, but we still have the print books for bedtime reading. It gives us the best of both worlds. They currently have six books and we hope they add more from the various publishers. It is better than playing games or the "sound effect" apps that are free and annoying after a while.