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Seth Weintraub's picture
Seth Weintraub

Apple versus Google

iPod camera computer in the works?

I think Apple might be getting ready to re-enter the digital camera business it pioneered in 1994 and then abandoned in 1997. This camera won't be a point-and-shoot as much as it will be a digital photography computer. Frankly, it isn't hard to imagine the hardware. Imagine an iPod Touch with a good camera and lens. That's about it.

There have been some findings recently that back this theory of mine. First, a French Apple site says they've heard that cameras are heading to the iPod line.

There is also this Apple Job Ad: iPod/iPhone - Camera Validation Engineer

Also, Apple is said to be purchasing many three and five megapixel camera CCDs from Omnivision for upcoming embedded products. Most sources indicate that the 3MP cameras are going into next month's iPhones.

DigiTimes says:

The company [Omnivision] is also said to have secured 5-megapixel CIS orders for another Apple product expected to be launched later in the year.

Five Megapixel cameras are good enough to challenge entry-level point-and-clicks for still photography and at the same time record HD video. This is the space being occupied by the FlipHD, and some other basic HD camcorders. From Omnivision's specs of one of their 5.17 Megapixel CCDs:

Incorporating OmniVision’s proprietary 1.75 micron OmniPixel3-HS™ architecture, the OV5630 delivers best-in-class low-light performance, enabling a new generation of high-performance camera phones that deliver top quality digital photography and video in a small form factor.

The OV5630 uses OmniPixel3-HS technology, enabling unparalleled low-light image capture with low-light sensitivity of 960mV/(Lux-sec). The sensor supports automatic exposure control, gain control, white balance, 50/60 Hz luminance detection and black level calibration.

The OV5630 can output data in full 5 Megapixel resolution at 15 frames per second (fps) and record 720p high definition (HD) video at 60 fps or 1080p at 30 fps. For the data transfer of image data, the sensor is outfitted with a two-lane, high-speed MIPI interface. This enables mobile phone makers to use the OV5630’s parallel interface as input for a secondary camera while alternately providing output via the MIPI interface.

This means Apple's iPod camera could theoretically take 15 shots per second at full 5 Megapixels. It could also take Full HD at 30 frames per second. It would also work well in low light.

Apple's device would also be an iPod Touch. There's been a new super secret iPhone video recorder editor app inside the iPhone 3 Beta firmware which could easily see its way onto this "touch camera."

Its double life as an iPod touch also means it has Wifi, Photo Apps, and most importantly, access to the App Store. That means you could edit and directly upload your videos and pictures onto the web, Facebook and Flickr. You could even send these pictures to get printed online or at your nearest drugstore. Or just simply use Mail/AIM to send photos to friends.

It also has stereo audio in and out for recording and playback of sound for videos.

It would also probably have GPS and a compass to tag photos. Every iPhone is now a GPS-enabled camera. But very few other vendors have put out GPS tagging cameras. This is an area where Apple could lead/differentiate.

Again, this is an iPod so it would have all of the functionality of an iPod. Music, Maps, Email,VoIP phone, IM clients, etc. so it'd be good to have around at all times. In fact, you wouldn't need much else.

My last piece of anecdotal evidence? Apple also lists this job posting which includes the following skill sets:

..is looking for a highly skilled and innovative engineer who is up to playing a key role in delivering cutting edge embedded video processing technologies.

*Experience developing embedded image and video processing solutions.
* Experience working on real-time media and networking applications (WiFi and cellular networks).

We'll see in September.

What People Are Saying

I love the run up to an

I love the run up to an Apple event, especially the way that the kit gets hundreds of new features, such as cameras, compasses, radio transmitters, knives, corkscrews and flint, yet only ever ends up getting a memory bump and a new case!

apple - Focus

I hope that apple focus on lens quality and usability - reinvent the camera--

But i do belive that apple have a long way to go to catch up with other camera phone vendors, 3 MP or 5 MP aint gonna cut it..on paper that is... So their strategy must rest on another pillar other then having the hottest specs. Usability might be one, but that pillar is shaking when the other vendors copy or catch up with their own touch interfaces and finger friendly UI. So what does apple bank on for growth? They dont bank on anything for growth. Growth is a bi product of making on of a kind devices that is modelled to work with a human being not against it. That thoughtfull and carefull research is rewarded by loyalty from the once apple user, im guessing this will not change, ever. Apple will not be the company that makes products for everyone.

Going back to camera on iPhone os devices.. yepp it will happen but it is a major mistake to underestimate what the addition of a good enough camera to the Iphone community can do for growth of apple.

It would mean a bump in the specs if it came from say nokia or Samsung, but in the iPhone community it is a big deal.

Of course apple could be loosing it visionary point of view and get caught in the hysteria that is mobile phones specs and features. Specs and features that selldom people appreciate or use, Studies show this so apple is right on the money to deliver a plattform for the user to grow in not distance it self from mainly due to steep learning curves.

Everyone is scrambling to "get it" but specs(touch interface) is not what apple is about, it how the user can acccess those specs and what reward the user get's from the device that matters in the long run. Consumer loyalty is not built on BS products - once some top boss realises this. it takes a long time to change this, if it ever can change.. Apple seem to have this built in to the company mindset.

/Mobile phone vendor insider

One lens to bind them all...

Great research and analysis. A version of the Flip is spot on as an Apple product: one button, consumer simple.

Additionally a lens on all the iPods, as rumored, makes sense. For purposes of purchasing by identifying barcodes.

Just as the iPod succeeded because of iTunes and music licensing, sighted iPods offer terrific possibilities of connecting hardware/software to actual content—purchased goods and services.

The iPod, for now, is Apple's workaround to ATT's grim grip. It helps keep the whip in Apple's hand.

If and when the iPods gain cameras, 3G, and GPS, to add to their localization capabilities, the roof blows off.

After all, money is the ultimate content stream.

Attached camera

Why not make a good camera which you can buy separately, made just to attach to an iPhone. Then you can use all features of the Ipod without buying everything needed fro a digital camera. That would at the same time become a good example for third party producers what is possible to do and sell with the new APIs for attachment.

iPhone Camera

They will diversify the range by making an iPhone that is for images, another for the internet/apps and a classic for general use. This will allow Apple to sell the iPhone at three different price scales while still having one basic design.

So we can have Fast, faster, best for iPhones, iPods and Macs.

Does the later this year bit

Does the later this year bit basically indicate that the Touch will get 3Mpixel, and the iPhone the 5Mpixel? Sounds like it tells you both the order, and which gets which.

Scalado for Omnivision sensor?

http://www.engadget.com/2008/11/21/scalado-demonstrates-zero-lag-cellphone-camera/

That, plus OmniVision's TrueFocus would be great, even if it was only 3.2 / 5Mpixels.

Touch

A camera needs physical buttons. When your on top of a mountain in the freezing cold with thick gloves on, a touchscreen just isn't gonna do the trick.

Screen Freeze

The problem in cold weather is not the lack of buttons but the freezing of the LCD screen. In other words, the screen goes dark. It's not a problem to remove your gloves to take a picture, but an old fashioned optical viewfinder is essential if you actually want to see what you're photographing. I bought a Canon PowerShot S80 with an optical viewfinder, after a disappointing ski trip to Killington, Vermont, where it was 6 degrees F, and the screen on my Pentax Optio Wpi was totally dark.

hii..i think you make an

hii..i think you make an interesting point ...the camera without solid buttons would suffer greatly in places like mountains ....i hope apple would have given a thought for this..