Pandora: Is this the day the music dies?
- TAGS:copyright, Music, Pandora
- IT TOPICS:Internet, Personal Technology
I've never been a fan of current popular music -- my tastes run to the eclectic (klezmer), the badly out-of-date (1920s and 1930s pop) and downright boring (Broadway musicals and 1960s folk). Amazingly enough, though, I was able to find a streaming music site where I not only could indulge my less-than-popular tastes, but find new artists and albums to try and buy. Now, that site may be forced to go away.
Pandora, in case you haven't tried it yet, is an innovative site which allows its users to set up their own streaming music channels, according to their tastes. As users signal their approval or disapproval of various songs, Pandora uses something called the Music Genome Project to try to find other music that the same listener might like. For folks like me, who abandoned traditional radio stations long ago, it's a great place to go. But now, according to reports, Pandora could become the first victim of a disastrous 2007 decision by the Copyright Royalty board.
Back in March, 2007, the Copyright Royalty Board (CPB) decided to drastically raise royalty rates (including 17 months' of retroactive payments) for streaming Internet radio.
Apparently, in this case, the medium is the message -- at least, according to the Copyright Royalty Board. While traditional radio stations pay (usually annual) fees to ASCAP and BMI for the rights to play their artists' music, the CRB, in its wisdom, has said that companies that stream music over the Internet can no longer simply pay a percentage of their revenues for those rights -- they have to pay on a per-song basis. For a company like Pandora, whose users can have up to 100 of their own channels, this could run into a great deal of money -- according to some reports, up to 70 percent of its current projected revenue.
Pandora and other streaming music sites have fought back. In June, 2007, under the auspices of the SaveNetRadio Coalition, they sponsored a "Day of Silence" to demonstrate their plight. They got members of Congress to co-sponsor a bill called the Internet Radio Equality Act. They and their supporters held benefit concerts.
But nothing has really changed, and now, according to a recent article in the Washington Post, it looks very likely that Pandora may be one of the first streaming radio station to go under.
I can't honestly believe that the CPB really believes that it is doing anyone -- the artists or the listeners -- any favors. Its new ruling will not send any more revenues to the coffers of the music publishing houses nor to the artists they represent; it will, instead, choke off a thriving and popular method by which listeners can enjoy, experiment, and purchase music that otherwise might not get an audience.
For myself, and many of Pandora's fans, this would kill one of the best sites on the Web. In fact, I'm listening to it now. I hope I can listen to it tomorrow.



