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IT Blogwatch

A Daily Digest of IT Blogs from Richi Jennings

MacBook Air's thin line: love/hate (and Harry Notter)

It's IT Blogwatch: in which we discover decidedly "mixed" reactions to Apple's new ultra-portable laptop. Not to mention The Magician...

Gregg Keizer rules (dude):

Steve Jobs ... introduced what he called "the world's thinnest notebook," dubbed the MacBook Air ... priced starting at $1,799 and will ship in two weeks, was the final, and flashiest, of the new products and upgrades that Jobs touted in a 90-minute keynote at Macworld, which opened yesterday in San Francisco ... several features new to Apple's portable line, including a multi-touch trackpad that relies on the same gestures as the iPhone. [more]

Mark Sullivan adds:

The display is LED-backlit, which saves power, gives off a bright image, and is instant-on ... keyboard also is backlit, with an ambient light sensor ... 1.8" hard drive: 80GB is standard, but you have the option of ordering the machine with a 64GB solid-state disk ... no internal optical drive ... So really, you'll be paying a $700 premium for the MacBook air's super-small size. [more]

Jesus Diaz saves the day: [You already did that joke -Ed.]

Stunning ... black keyboard ... is LED backlit, sightly recessed MacBook-style, with rounded edges all around. The latch is magnetic ... 16 to .75-inch thickness ... 12.8 x 8.94 inches ... 3 pounds ... 5 hours of battery life ... 800MHz frontside bus ... 2GB RAM 667MHz DDR2 ... 13.3-inch screen ... 1,280 x 800 pixels ... Intel GMA X3100 Graphics ... 802.11n and Bluetooth 2.1 ... One USB 2.0, one audio port, one Micro-DVI ... GIMME! [more]

Nilay Patel and Paul Miller have hands-on pictures:

Pretty much sexy. Every element is super sharp, the hidden ports are a thing of beauty, and the backlit keyboard is certainly a nice touch. It's almost silly how light it is, and multitouch is smooth as butter. With the dimensions and curves Apple is playing with, we can almost forgive the lack of removable battery -- almost ... We sort of understood it with iPods, and we grudgingly accepted it with the iPhone ... a [replacement costs] the same as a new MacBook Pro battery: $129. And hey, installation is even free! The bad news hasn't changed though, you'll still likely have to hand over your machine to Apple until they can get the new battery installed. [more]

Katie Fehrenbacher examines its green credentials:

The MacBook Air’s earth-friendly qualities ... fully recyclable aluminum case ... Apple’s first display that is mercury-free, with arsenic-free glass ... circuit boards are BFR-free and PVC-free ... 50 percent less packaging than the MacBook ... Not huge leaps, but solid incremental steps, given Apple has been criticized by groups like GreenPeace for being lax on the eco aspects of its hardware. The green moves are part of Steve Job’s pledge, announced last May, to change the company’s policies ... better late than never. [more]

But Barbara Krasnoff is (sittin' on) the fence of the bay:

[It's] a very thin, very snazzy-looking, not-so-cheap $1,799 notebook. I'm sure it will do well -- it's a Mac, after all -- but I also think that Apple has missed the boat on this one ... people are looking for something to use that's not as large and complex as their regular notebooks and a bit larger than their smartphones ... the revolution is happening elsewhere. [more]

Seth Weintraub is, "A bit dissappointed":

The only real configuration to consider is the high end. The low end has the same processor as the old Mac Mini and boots/uses an ipod hard drive running at 4200rpm. slooowwww... So the high end ... $3,098.00 That is priiiicey ... Also, it is big! Not thick but it has the same footprint as a MacBook. Let's get the screen closer to the edges next time guys. It is still WAY bigger than that Sony TZ. It's not going into anyone's purse like a TZ. Obviously, it is still a work of art and Apple will sell lots and lots. [more]

Nicholas Carlson wanted more from the advertising:

Yeah, yeah. The MacBook Air looks beautiful ... but it's missing something more than an optical drive, if you ask me. Until I get me some John Hodgman, I'm not sold. [more]

And finally...

Buffer overflow:

Other Computerworld bloggers:

Richi Jennings is an independent analyst/adviser/consultant, specializing in blogging, email, and spam. A 22 year, cross-functional IT veteran, he is also an analyst at Ferris Research. You too can be Richi's Facebook friend.

Previously in IT Blogwatch:

What People Are Saying

Thin getting out of hand

Laptops are meant to be thin and mobile but I feel apple is taking this too far. As many users may know having some substance to any product can help... nobody likes owning a cheap piece of plastic, and especially if they payed top dollar for it. I think this closely rivals the whole "smaller is better" trend with cellphones... except at some point the phone is just too small to be functional.

Why is Thin good?

How does a laptop being incredibly thin make it such a great buy? Sony Vaio already has incredibly small computers, and I don't see Apple being able to take away market share from the already established Vaio. Vaio's aren't as "thin" as the macbook air, but they're SMALLER. People that want more portable laptops prefer Smaller over thinner.

No 12" PowerBook

No 12" PowerBook replacement. I've been waiting for this thing since Apple killed that machine: a decent pro notebook that was light, small, had an okay-sounding set of speakers and a competitive hard drive. This new laptop is a big disappointment. The hard drive is too small, it has only one speaker. There is an iPod with a 160 Gb hard drive out there, but they couldn't give us a sub-compact Mac laptop that tops out with more than 80? Not good enough! Make it a hair thicker and give us a usable machine.

For Airheads

The Macbook Air is an example of less for more as in less capabilities for more money - no wonder Apple's stock dropped in value.

Non-standard micro-dvi video port and not enough ports and variety of ports for expansion;
Tiny display screen;
LED screen uses a backlight, why not OLED which is superior;
Can't upgrade any internal components, such as the hard drive, yourself;
"Way more than generous" 2 GB of memory. - remember: "Why would anyone need more than 64 MB of memory?"
80 GB hard drive - how long would that take to fill with the many media files, etc., that Steve wants to sell you - no wonder his newly announced iDVD files stop working/disappear from your hard drive within 24 hours of viewing or 30 days max without viewing so you have to clean out your hard drive to add anything;
The very shiny and refelective display screen is useful though, as a mirror for Steve to admire himself in.

Correction: 64KB of memory, not 64MB of memory

I was too generous, the Bill Gates quote should have been: "Why would anyone need more than 64KB of memory?".

MacBook Air

Steve Jobs' Edsel.

stupidest apple product ever

This is the dumbest release ever. $700 more for a slower processor, no optical drive, slower hard drive, all for a laptop thats a little skinnier. I'm really surprised that Apple fans aren't more angry. What market gap are they filling? The staggering population of techies that want their briefcase to be 1 pound lighter? And dream on if you think the shared optical drive will EVER work, i can't even share windows computers with Leopard, and you're insane if you think you'll ever get Back to My Mac or remote screen sharing to work. WORTHLESS.

Incredible Laptop

I hope that this MacBook Air can come down in price a bit...looks really nice, light, and surely will have good hardware configurations...can't wait!