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Microsoft strikes back at Linux netbook push

As expected, there's a flood of Linux netbook announcements at the Computex trade show in Taipei, Taiwan. What wasn't expected was for one of the top netbook companies, Asus, to turn its back on one of its own netbooks running Android Linux.

I'm sorry I'm not in Taipei for the show. It must have been quite the sight.

On Monday, Qualcomm showed an Asus Eee PC using its new ARM Snapdragon chips to run Google's Android Linux. From all reports, the skinny, little Android-powered netbook looked great.

So, this was a good day for Asus right? A new ARM-powered Asus netbook with Android, the Linux everyone has been talking about, and at a price-point that will given Intel's Moblin 2.0 some real competition. Wrong.

The very next day, Asus' chairman, Jonney Shih, after sharing a news conference stage with Microsoft corporate VP, OEM Division, Steven Guggenheimer, apologized for the Android Eee PC being shown.

Shih said, "Frankly speaking ... I would like to apologize that, if you look at Asus booth, we've decided not to display this product. I think you may have seen the devices on Qualcomm's booth but actually, I think this is a company decision so far we would not like to show this device. That's what I can tell you so far. I would like to apologize for that."

What the heck does he have to apology for? This wasn't some put-together at the last minute skunk-works project that never should have been seen by the public eye. This was a system that, from all reports, could have gone into production immediately.

The only thing I can think of is that Asus doesn't want to tick off Microsoft. Microsoft has been losing money by almost giving away Windows XP Home to netbook vendors. The Evil Empire wants to make that up this year by forcing netbook customers into buying over-priced, under-powered Windows 7. But, if customers get a chance to buy Linux-powered netbook for a good deal less than Windows 7 netbooks, Microsoft is scared that they'll lose the netbook market.

If this was an isolated incident, I might not make so much of it. But, it wasn't.

On the other side of the world, PC World, Britain's self-professed largest specialist chain of computing superstores, announced that, regardless of what was coming with Linux netbooks, it would only be selling Windows netbooks.

In a statement, Jeremy Fennell, Category Director at PC World, said, "Despite initial hype that netbooks would move more users onto the Linux platform, Microsoft has emerged as the preferred operating system because Windows makes it easier to share content, and provides customers with a simpler, more familiar computing experience on the move."

Therefore, "Based on this insight, all the netbooks in our stores will feature Microsoft Windows, larger screens and keyboards, and greater colour choices to satisfy customers demand for performance, design and familiarity."

Yeah. Right. Sure.

Microsoft, frightened by the sudden rise of new Linux netbooks, is doing it best to make sure that neither you, nor anyone else, get a chance to even see one, never mind buy one.

It's typical Microsoft strong arm tactics. Microsoft doesn't dare compete on quality, so it pressures OEMs (original equipment manufacturers) and retailers to keep people from even realizing that there are other, never-mind better, choices.

So, if you want to see Linux netbooks, now is the time to let your vendors and retailers know that you want real choice. That, you want to see ARM netbooks with Android, and other Linux choices. That you want to see Intel Atom netbooks with Moblin and other Linuxes. Many PC makers, like Acer, are releasing Linux netbooks, we need to support them and let their sales partners know that we want their products.

If we don't… Well, don't blame me if in 2010, your only netbook choices are crippleware Windows 7 netbooks or $500+ netbook/laptops with Windows 7 Home Premium.

What People Are Saying

Dell

While I am no Dell fanboy, I will profess that they have made a effort to adopt Linux into their systems. Ubuntu is an available option for their servers and for their desktops. You can also get Ubuntu on their netbooks. I own a Dell Mini 9 that natively came installed with Linux.

The sad part is the reason I own it is because I bought it second hand off a person who "just didn't get it" when it came to Linux.

Microsoft vs Linux

Hi Stephen, your comments are valid and appreciated BUT, how do the masses break from the cycle? I run an IT company that deals with SME's and Education environments. Althouh I am not very versed in the Linux realm I have tried to get my clients into it because... 1) smaller foot print, 2) less powerful machines required, 3) lower virus attacks and 4) no cost involved for the OS and Open Office!

These four mentions are fanatastic sellers BUT within my SME's which are Lawyers, Finance houses and the likes, their bespoke apps won't run on Linux and the software authors won't write it for them so they can't change. This can probably be said for many companies.

In the High Schools they have a lot of out of date equipment that is now too slow to run updated Windows OS and are all stored gathering dust. Use EdBuntu and get these machines in action but they can't because of the curricculum, it's based on MS. The whole country would have to change! One of the reasons they won't change it is that 90% of the children have Windows at home and they must be able to seemlessly work at either location.

In addition, your formatting on MS Office doesn't always carry through to OOO and when dealing with legal documents makes proof reading very difficult and time consuming.

So to sum it up, MS hav us by the short and curlies! Incompatabilities between platforms and support for Linux. Pretty much why Apple hasn't outstripped MS either. Resolve these issues and Microsoft will be done for.

All the best

Micro$ 's EVIL AFRICAN Campaign

Even in the 3rd world these guys are paying off greedy corrupt government officials to crash linux open source programs and activities..even if people most people in Africa wanted to buy M$ software there is no set payment framework..since credit card and paypal just dont really work in most countries..besides..most of the hardware available is old and is worthless with windows software on it..but linux or *nix operating systems make this hardware usable...case in point is the CAMARA school project that goes around in conjuction with the Linux User Group Uganda giving open source training to rural kids,..it can also be seen in Nigeria where M$ was fighting FOSS.

@Duncan : I don't know how

@Duncan : I don't know how is the situation with Linux/OO as I don't use them, but your concerns are resolved if you use Apple's Mac OS. The price tag of about $1400 (including extra software) is not really great, but you get a notebook that runs better than Windows, there are no viruses, is easy to setup and you can - if you have to - like in your Lawyers and Finance example - to run the Windows software very well. I can get to run all I need using Crossover (WINE, a Windows API implementation) which feels almost like native application (no startup time penalty), or if application uses some special Windows undocumented feature (many applications do), you can run real copy of Windows using VM Fusion or Parallels. This gives me 100% compatibility but I can spend 99% of my time in environment that runs much better than Windows. Problem solved (for me).

Read it and weep

OK, for all the Linux fanboys that blame MS for everything, here's a special edition brought to you from ComputerWorld:

"Tech Data does not sell Linux netbooks because it has seen 'almost no' demand"

Looks like Linux, with almost 100% of the market last year just cratered on the Netbook market.

Best part is this comment:
"We're taking a wait-and-see approach," he said. "The ARM guys will have to fight very hard to invade this space. It will be a very difficult proposition."

http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9134033

All this from someone who lives in this space every day.

Good luck! You are going to need it!

Re: Microsoft strikes back at Linux netbook push

Quote: It's typical Microsoft strong arm tactics. Microsoft doesn't dare compete on quality, so it pressures OEMs (original equipment manufacturers) and retailers to keep people from even realizing that there are other, never-mind better, choices.

I totally agree.
If M$ spent more $ on brain power and program developement, they would have a super product that would be a super seller. Then M$ wouldn't have to worry about competition.
Instead, they invest their $ in a huge legal department and earn a bad rep among many in the tech world.

Unfortunately....

Unfortunately the scenario set out in this article has already happened in New Zealand (Linux netbooks are so yesterday).

Even the options bite something chronic. There is only 1 model here sold with a 10" screen. Weighing in at a mere $600 NZD, it's great except it has a "mini lanyard slot" for security (read: you can hang the damn thing around you neck?!?!).

Want a solid state drive? Oh no... we'll have to order one of those special for you. Linux? Not a chance buddy. Not nowadays. Not now we can get Windows! **Grrr..**

The funny bit is, Windows is not a great operating system. I think we may have the target all wrong. Windows quite frankly blows. People know it blows. What it does offer though, are the applications that everyone knows. Read: developers have to get serious about front-ends and not just front-ends but looking at a shift in paradigm. Look to alternative ways of working. Who really cares that they've got a file on the hard drive in some directory somewhere? What people care about is the data. And in a Linux world - you can offer them the choice.

Xandros on an Eee is hardly quality either

Stephen says, "Microsoft doesn't dare compete on quality."

Well XP or Windows 7 certainly could compete quality-wise against the garbage Xandros OS that Asus has been putting on its Eee netbooks to date. The Asus/Xandros mashup is only safe to use if you never want to add new programs or do Asus updates. The latter are few and far between, and one of them trashed my Eee. I've also had many problems adding software, necessitating 'factory' reinstalls of the OS and hours - no, days - of wasted time.

After nearly a year of this nonsense, I've installed Eeebuntu on my Asus and I'd recommend that every Linux Eee user do the same. Failing that, put XP on their machines.

lol the title.

Microsoft (The Empire) strikes Back, at Linux netbooks

I can hear it now; Steve Ballmer to Linus Tolvards "Linus, I am your Father."

its a riot

thanks for the article Steven

Thank you for the article, I appreciate your view on the software world, it was once said "The only thing that has to happen for evil to prosper is for good men to do nothing." your a good man, keep up the good work, continue to keep us informed about bad business practices, and injustices in this area.