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Netbook 2009: The four big changes

When I recently wrote about Windows 7 Starter Edition on netbooks, I quickly heard from many misinformed readers about what Microsoft will, or won't, be doing on netbooks. To get everyone on the same page, here's the big four changes we can expect to see in netbooks this year.

1) First, really and truly guys, if Microsoft has its way, we're going to see Windows 7 Starter Edition on netbooks in North America and Western Europe. You don't have to believe me, read what Windows General Manager Mike Ybarra had to say in February, "Windows Starter edition will now be available worldwide. This edition is available only in the OEM channel on new PCs limited to specific types of hardware." He's talking about netbooks.

There will be a version, however, of Windows 7 that won't be offered in first world countries. It's Windows 7 Home Basic, not Starter Edition.

Now whether or not netbook manufacturers are going to want to offer Windows 7 Starter Edition is another question entirely. Acer and Intel both have real doubts about Microsoft's netbook plans

Ideally, what Microsoft will want you to do is to buy your low-cost Windows 7 netbook with Starter Edition, get disgusted with it, and upgrade to Windows 7 Home Premium. Sources tell me that most Starter implementations will include and instant Home Premium upgrade feature. This will work by paying an additional license fee to Microsoft over the Web. In return, you'll a new license number that will unlock the Home Premium features.

I see this as a 21st century bait and switch game. Microsoft sucks you in with a low price, and then, to really get a full-strength operating system, you need to shell out more cash. Intel CEO, Paul Otellini, for one, doesn't think this is a great idea. According to the Wall Street Journal, Otellini said at an investor conference in February that Microsoft's plan to convince consumers to upgrade from the Starter version "is going to be tough for a bunch of reasons." You think?

2) Second, and what both Intel and Microsoft would really like you to do, is to buy a netbook that straddles the difference between the low-powered and cheap, sub-$400, netbook and the over-$600 notebook. We already have systems like this today. For example, the HP EliteBook 2530p has a netbook's size, but at a price-tag of about $1,500 and a 1.86GHz Core 2 Duo processor and 2GBs of RAM that's the only thing that's netbook about it.

With the advent of Intel's next-generation of dual-core Atom processors and 2GB standard memory in netbooks, we're going to see netbooks that will have the power to run Windows 7 Home Premium without any problems. These are the models I expect Microsoft and Intel to push to customers by the fourth quarter of 2009.

3) Linux will be able to run on these systems as well of course. But many Linux vendors are exploring another option: offering desktop Linux on ARM CPU-based netbooks that will be even cheaper than Atom-based netbooks.

Linux has been running on ARM processors for years. What's changed is that both ARM and Linux desktop distributors like Xandros and Canonical, the company behind Ubuntu, are working on releasing full Linux desktops for ARM-powered MID (Mobile Internet devices) and netbooks.

The upshot of these efforts is that by the same time Windows 7 Home Premium will be available on $400 Intel Atom-based netbooks, Ubuntu 9.04 and Xandros Linux desktops will be shipping on sub $200 ARM-based netbooks.

Can you say price-war? I can.

4) Last, but never least, there's Google. The first Google Android netbooks have been spotted. I've said it before, I'll say it again, people who would never consider moving from Windows to Linux might be willing to give a Google Linux-powered netbook a try. With Google behind it, the Linux desktop will finally break into the mainstream.

What all this will mean to you is that you're going to have a heck of a lot of netbook choices. While I still don't see Apple entering the netbook market, you will have at least four other choices.

The one to avoid will be the low-end Windows 7 Starter Edition netbooks. You won't get enough bang for your buck. Then, there will be higher-end, but more costly netbooks with Windows 7 Home Premium. If you're set on Windows, those will be the ones for you. The ARM Linux desktops will probably be the cheapest of them all, and they'll be the ones for old-school Linux fans. The real wild card will be the Google Android netbooks. I imagine they'll be low-priced, but not quite as cheap as the Xandros and Ubuntu models. These devices will combine the benefits of both desktop Linux and Google's Web-based applications into a single integrated package. I suspect that Google's netbooks might be the best-selling netbooks of all.

Ladies and gentlemen, we're in for some interesting times.

What People Are Saying

Win7 Starter: Not really a 3-app limit

Windows 7 Starter is not nearly as bad as initially reported. As Ed Bott points out, there are many exceptions to the 3-app limit.

http://blogs.zdnet.com/Bott/?p=844

Of course Microsoft wants to upsell customers to a more expensive version of Win7. That's what profit-seeking businesses do.

Deliberately bad Windows ?

So Microsofts plan is to DELIBERATELY sell you a piece of crippled , bad software , knowing you will be disgusted with it , planning ahead that you will be desgusted with it ....

Ummm... in any other industry this would be an amazingly bad business stradegy. Why do they think it's not here ?

You get IE for free

Ed Bott notes that one of the exceptions is Windows Explorer - you get that one free, then three more apps.

But - Windows Explorer is the same program as Internet Explorer.

So: you get IE by default, and if you want to browse with Firefox or Chrome it counts against your three-app limit.

How very Microsoft. Wasn't there an anti-trust trial about this sort of thing?

Just for fun...

...Try posting an opposing viewpoint on Bott's blog. Click on my name for my own experience in attempting to do so.

BTW, it's not a big shock to me that Mr. Bott is taking an apologistic stance towards Microsoft. It's probably not too shocking to anyone else, either.

Netbook

It's not just ARM, there are other processors out there running Linux.

I have been developing around the AVR processors. They are much faster at the same clock speed as the ARM systems, and are significantly cheaper. There is already a Linux port and plenty of support.

What will MS do when there are 4 or 5 different processors out there? What will the consumer do when the price of an ARM or AVR netbook is half of an intel based netbook and runs faster?

Remember the #1 reason for buying a netbook is price, when a usable netbook is <$100.00 that comes with Linux, OpenOffice and Firefox and the MS version is $299.00 without Office(or anti-virus subscription) what will they do? They want the net-book to surf the net and send mail, or like me to do some task where a full sided expensive laptop isn't the best choice.

> What will the consumer do

> What will the consumer do when the price of an ARM or AVR netbook is half of an intel based netbook and runs faster?

...AND much longer?

I know what I'd do in a split-second...

[typing this on an x86-CISC-hampered Acer Aspire One, currently(!)]

[[that Aspire otherwise is a very fine machine...]]

we'll see how long Windows 7 Starter lasts

Microsoft may not be the most intellegent corporation on the planet, but if they see Linux making inroads they'll change the marketing mix on Windows 7 Starter.

When Linux threatened to take over the entire Netbook market because Vista was too bloated to run on a 1 gig machine, XP magically re-appeared and according to SJVN, at $4 a copy. Pretty darned cheap!

Once purchased, 99% of netbook users will not change the OS, so whatever is delivered is what they will use, unless it's a corporate IT shop managing it.

If Windows 7 starter is a complete bust, yes, MS will look like the idiots they are, but they will adjust. They always adjust just enough to fend off the competition.

Long ago, somebody at MS admitted they only have to deliver 80% of the competitions features because people will stay with the known entity rather than switch to a new company. It was true years ago, it's true now.

Microsoft is PAYING OEMs to use Windows

Microsoft is rumoured to be subsidising Asus to put XP on its netbooks - i.e. they're not buying XP, Microsoft is buying its presence.

This may account for the recent quarterly results.

Bait and Switch sounds great!

Bait them with Windows 7 Starter Edition.

Switch them to a superior system. Which one?

You can pay for the Windows 7 Non-Crippled edition.

Or you can get Ubuntu, OpenOffice.org, FireFox, Skype, Pidgin, Thunderbird, etc, etc, for FREE. And, it is lighter weight on limited hardware. And it runs on ARM and has thousands of free applications.

Even if Windows is ever ported to ARM, where are the free applications? Forget free, just ask: where are the applications?

How much windows software is written in such a way that it is "married" to the x86 processor? Of software than can be ported, how much actually WILL be ported (eg, someone cares to spend the time/effort to do so)? Of the software that actually IS ported, how much of it will be affordable? How many software vendors will see it as a new price-gouging opportunity? Even if low-cost netbook Windows ARM applications are available, if you buy ten $39 applications, you've just destroyed the economy of buying a netbook in the first place.

That's a lot of IF's.

Windows {7 | XP | CE | etc} is a non-starter on ARM processors.

Please correct me if I'm

Please correct me if I'm wrong, but there is a version of Windows, albeit of different coding than that of a PC, is already ported to the ARM.

It's called Windows Mobile. Proportionately, there aren't many free productivity suites that I know of, and usually they cost a good deal of money. There are a good many free utilities out there for it, but also many that have to be paid for as well.

All of what I have mentioned run on XScale processors, which falls under the ARMv5TE category. However, I may have missed some other platforms that use another variation of the ARM processor to run Windows Mobile.

On the topic of "OpenOffice.org, FireFox, Skype, Pidgin, Thunderbird...for FREE," those can be obtained for the regular PC versions of Windows for the same price. Granted, no Windows PC OS can run on ARM, which gives Ubuntu an upper hand in that category.