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Ken Mingis's picture
Ken Mingis

Mingis on Macs

What's in a MacName?

Okay, so now I get it. Count me among those a bit put off by Apple's decision last month to rename its professional line of laptops with the coming switch to Intel chips. Out went PowerBook, in came MacBook Pro. I figured all along that Apple just wanted to highlight the new processors, especially since the soon-to-be-released 15-inch Power -- er, MacBook Pro -- looks pretty much like the outgoing model. MacBook Garage has given me the best reason yet: Non-Apple fans didn't know that a PowerBook was a Mac. As Bill Palmer says in his column: "...The geekiest of the geek Mac users are forgetting what it's like to be a member of the other 99.% of the population. Whether they use a Mac, a PC, both or neither, the truth is that most members of the population are not geeks, and contunuallly get confused whenever computer technology and terminology enters their daily lives." Hence: MacBook Pro. Of course, it does kind of make you wonder: Just what happens when the iBook is redesigned and gets one of those snappy Intel processors? Naming contest anyone? MacBook Amateur? MacBook Lite? MacBook ... well, you fill in the blank and in a few months we'll see who's closest.

What People Are Saying

This is how iThink the new

This is how iThink the new names are going to go:
Desktops:
Mac Pro= Power Mac
Mac=iMac (in next iteration)
mac Mini=Mac Mini
Mac Edu=eMac

Laptops:
MacBook Pro= well, you know
MacBook=iBook
MacBook mini= new, inexpensive laptop
MacBook Edu= MacBook mini in Edu Markets

Does anyone feel a new

Does anyone feel a new strategic relationship with McDonalds in the works. The entire line of meals and computers, seemlessly aligned in branding nirvana.

Does seem to cheapen the Apple design elegance by going to a naming scheme worthy of burgers my kids like, while playing on the cheesy McToys.

Not only is MacBook Pro a

Not only is MacBook Pro a terrrible name, but it is somewhat awkward to say and is not appealing. This name was a bad decision. this is like making the finest wine around and calling it iSprite or something. They should really reconsider, and listen to us Apple fans. I think they should have an online vote for a new naming convention (either for this particular computer, or the entire line, if they are going to rename everything).

I see two possible logical

I see two possible logical naming scenarios, given that we know the iMac will, for now, still be called the iMac.

The first is that the iBook becomes the MacBook, and the PowerMac becomes the iMac Pro, so we have a MacBook and MacBook Pro, and iMac and iMac Pro. I see this as the most likely option.

Alternatively, the PowerMac becomes the MacSomething, and the iBook and iMac stay as they are.

There must be some kind of plan at Cupertino. They may be introducing entirely new models at some point, which would change everything.

Yeah, it's kinda odd to

Yeah, it's kinda odd to think people don't know that a PowerBook is a Mac but I can see this happening. Although, I still think MacBook Pro is quite awkward to say compared to PowerBook, which seems to roll off the tongue.

I think the new iBook will remain being called the iBook, not MacBook. Otherwise, the iMac should've been called the Mac. I go into my reasons a bit more in my post about this.