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Pressure's on Salesforce.com to integrate

Computerworld has a story today about Salesforce.com's integration struggles, including accounts of a couple of customers who have bailed out of Salesforce because it didn't mesh well with their back-end apps (note that one of these accounts is a major NetSuite reference customer). This highlights an ongoing issue in the SaaS world: back-end integration is a complex process involving interaction between the user and the SaaS vendor. Currently, it's an inherent weakness of the SaaS approach. Salesforce.com gets more than its share of criticism for this because it's such a poster child for SaaS, but all SaaS providers have the same issue.

Salesforce created AppExchange to address the integration problem and last week rolled out some pre-configured SAP connectors. In fact, Salesforce actually has a chance to lead the industry in this area if it can take advantage of its head start in building a suite of tools and packaged integration modules.

It's all about building a SaaS ecosystem. Chris Hoffmann, Senior Principal & Director of Research, TripleTree, LLC, will present a session on that topic at SaaScon. Be sure to check it out.

The SaaS Revolution blog is brought to you by SaaScon and Computerworld.



SaaScon: The Business-to-Business event for Software as a Service



What People Are Saying

No doubt; Integration of on

No doubt; Integration of on demand CRM with other legacy and in-house systems motivates larger companies to use SaaS CRM. The idea of web services APIs make SaaS more integration-friendly than most other applications by SAP, Microsoft and Oracle.

Most on demand CRM and ERP providers such as Salesforce.com, Netsuite, RightNow (and Salesnet), and Salesboom.com have a bi-directional API that can extend the applications and allow complex integration with almost anything.

The truth though; the small business that is the bread and butter of SaaS so far needs integration with other systems out-of-the-box and well settle for a wall-to-wall on demand application such as those offered by Netsuite and Salesboom.com

This piece ignores what

This piece ignores what Salesnet has done in this area, which, to our customers eyes, is more accomodating of installed 'legacy' systems which they desire to carry on using as they work.

Salesnet's Integration-as-a-Service has over 200 connectors to legacy system, allowing those systems and Salesnet to share data. For those that wish to build to scratch, there is a fully documented Web Services API.

We have many customers utilizing both.

Salesforce.com stands out with AppExchange is asking customers to dump existing systems and move over to those applications supported in AppExchange. Given that Salesnet is typically the last department of any company to be automated - and, as such, there will be systems in place for all other fucntions that are more than likely working just fine - I just don't see customers thinking it provides the answers to integrating to the rest of the business.