Steve Jobs knows S.E.X. sells (and smashing pumpkins)
- IT TOPICS:Emerging Technology, Mobile & Wireless, Personal Technology, Security, Windows & Microsoft
Whisper "IT Blogwatch" in your lover's ear, or else Steve Jobs will utter an unfortunate sexual allegory. Not to mention an utterly manic Terry Gilliam-esque Halloween web game...
Paul Julius Reuter has the story: [you're fired -Ed.]
Apple Computer Inc. doesn't expect the iPod media player to be hurt by Microsoft Corp.'s Zune ... a potential threat to the dominant iPod because of its ability to share music wirelessly. "It takes forever," Jobs told Newsweek in an interview posted on the magazine's Web site on Sunday. "By the time you've gone through all that, the girl's got up and left." Jobs was equally unconcerned about the prospect of the iPod losing its cool factor as it becomes increasingly ubiquitous. "That's like saying you don't want to kiss your lover's lips because everyone has lips. It doesn't make any sense."
That kind of crass, unprotected earbud action ... is fast and raw. But the Zune's wireless, sterile, faceless interaction seems like an easier way to play grab ass with a stranger's playlists without the awkward social interaction we use gadgets to get away from in the first place. (And with less chance for picking up ear-borne infections.) Girls are scary, so I just twiddle my thumbs and listen to music instead of talking to them.
Big Pimpin' JC tells Brian how it is:
If I wanted to pick up some chick I don't think sticking an earbud in her ear is such a great idea. Not only will she dislike that but she may kick your ass. On a side note, that is what apple is trying to do, be sexy by sticking things into people; while microsoft is trying to be nerdy. But when has technology and sexiness ever gone well with each other? Face it, if you have a zune, you may be called nerdy.
Any wild guesses as to which big tech exec isn't a fan of the new Zune? If you guessed Steve Jobs, you'd be completely correct ... You make a good point, Steve, but we've heard you sing this tune before, like when the original Mac didn't have networking capabilities and you basically told people to resort to sneakernet -- of course, eventually Macs were able to connect with one another. So, we'll agree with you that the wireless capabilities on the Zune kinda suck out of the box, but we'll also bet that you're already at work on some wireless action for a future iPod, no matter how hard you might deny it now.
AKAImBatman is not a Redmond fanboi:
[Apple is] a company trying to deliver the best product possible at a price the market can afford. You won't find that sort of business done at Microsoft. Their strategy is:
1. Announce a competing product with limitless fanfare. Doesn't matter if it sucks.
2. Slowly improve it until the market finds it semi-acceptable.
3. Leverage the Windows monopoly to CRUSH the competition.
Another victim of the Reality Distortion Field ... Steve's just a little *too* slick for me. It makes me not trust anything he says, whether he's right or wrong, simply because if you let yourself get caught up in his spin, you *will* believe whatever he says.
...
You know damned well that when (not if) iPod comes out with wireless, his tune on that will change in a hurry ... Of course, he'll have an answer about how impersonal wireless was until Apple did it. And he'll be partly right. But for now, wireless is a Zuma advantage.
That's basically what Jobs has done all along. He's shown that he's never one to completely disregard in the future what doesn't work today. He's just a perfectionist ... That's one thing that Microsoft doesn't get—they want the most features possible and so they end up releasing a lot of stuff, that while it sounds cool, often doesn't work as advertised.
Do you know what Microsoft have done? They've invented a new kind of spam. Companies will hack the standard and create a box which will automatically find every Zune in the vicinity and send their (audio/video) adverts to them.
Wireless sharing for the Zune is not about sharing songs with a girl in a bar. It is entirely about giving Starbucks a means for sending you commercials disguised as "zune-casts" when you walk into their shop.
Buffer overflow:
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And finally... Terry Gilliam meets the Smashing Pumpkins
Richi Jennings is an independent technology and marketing consultant, specializing in email, blogging, Linux, and computer security. A 20 year, cross-functional IT veteran, he is also an analyst at Ferris Research. Contact Richi at blogwatch@richi.co.uk.



