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Spam volumes -- what's REALLY going on?

The sky is falling! The sky is falling! Spam has doubled / spammers are winning / spam is 80% of all mail / 90% of mail / 110%, etc. etc. etc...

Yawn.

I'm getting bored with self-serving anti-spam vendors flinging dubious statistics around. Yes, spam volumes have increased recently, but doubled? No.

Here's my take on what's happening.

The growth in spam is chiefly down to two factors:

  1. Demand-side -- stock kiting gangs wanting access to more and more sending capacity
  2. Supply side -- new, bigger botnets with more sophisticated command and control mechanisms, which are more resistant to being shut down and can send fewer messages per zombie (because they're bigger), so they stay under the radar longer

This growth is compounded by bad statistics, which make the growth seem bigger than it actually is:

  1. New botnets are spewing spam from PCs not on blacklists, so a smaller proportion of spam gets rejected (and thus more ends up in quarantines).
  2. New botnets are resistant to anti-spam techniques such as greylisting (because they have real, autonomous MTAs), so a smaller proportion of spam gets rejected (and thus more ends up in quarantines).
  3. New botnets are employing content-morphing tricks, which are fooling many vendors' content filters. So more spam reaches the inbox (and naive commentators wrongly assume that a doubling of spam in the inbox equals a doubling of spam on the Internet).

As a side note, the image spam messages tend to be about 10x bigger than "normal" (median 30K compared with 3K), so spam volumes are now much higher in terms of numbers of bytes on the wire.

Some anti-spam vendors are coping quite adequately with spammers' new techniques, but either their PR departments don't seem to be able to get the word out, or the news media are more interested in shock-horror sky-falling-pictures-at-11 stories. As I mentioned during my Thanksgiving debacle, Symantec/Brightmail seems to be doing a very good job.

I run my own spamtraps and I also trust data from Commtouch and MessageLabs. My reading is that spam volumes increased measurably about a month ago, but not to the extent that Chicken Licken would have us believe.

Richi Jennings is an independent technology and marketing consultant, specializing in email, blogging, Linux, and computer security. A 20 year, cross-functional IT veteran, he is the main author of Computerworld's IT Blogwatch and an analyst at Ferris Research. Contact Richi at cw@richi.co.uk.

What People Are Saying

I am really tired of getting

I am really tired of getting spam e-mails.

Hi Lorrie, Sorry to hear

Hi Lorrie,
Sorry to hear your suffering, but you're not alone. The spam you are getting is not your fault, it is mostly sent by shady criminal orginizations. Spam adverts today are the cyber-version of the mob trying to sell you cheap TVs off the back of a truck.

The best defense available today is a very good anti-spam solution that can block image-based spam. If you are using an ISP hosted email, ask your ISP what they are doing to block image-spam and suggest they use a more advanced solution.

Until then, try to erase them without opening the email. Beyond being annoying, spam can also have malicious code that may infect your computer.

For months now i have been

For months now i have been receiving emails from someone that no one can seem to do anything about. I have reported it to Juno, I have blocked them but they come anyway, they are from drug companies and stock market type stuff, there is no place to click on, i have replied to them and they always come back not a legitimate sender, some of them have typing on the end that makes no sense. Some are quite vulgar. I don't know if you can help, but anything would be appreciated, is their an internet authority that can actually do something about people like this? I feel like I am wasting all my block space on only these people. I never subscribed to any of this kind of stuff, and PLEASE help me to make it stop. Thank you so much. Lorrie Palmer

I think its marvelous that

I think its marvelous that the spam industry has created an entire vocabulary of jargon just related to useless, productivity-sapping, life-sucking nothingness. "stock kiting gangs, zombies, botnets," and fantasies about mail quarantines. I'm sure the sewage treatment plants have their own technical words for poop, pies, and pass-through but at least they produce a valuable commodity. What is it spam does, again? Oh yeah, keep you guys working, right.....

Troy, yes of course most if

Troy, yes of course most if not all vendors' labs measure spam volumes in the way you describe. But that's not the point I'm making.

Unfortunately, what we're seeing is a number of the vendors' marketing staff letting their enthusiasm run away with them, shall we say.

The point is that they don't in some cases seem to be using statistics gathered in a sensible way. Instead, they're drawing naive conclusions from flawed source data.

Perhaps this is happening because of high staff turnover? It's certainly an extremely competitive market, so there's a strong drive to be making PR splashes.

Your speculation as to why

Your speculation as to why anti-spam software vendors are seeing greater increases in spam than you are is flawed.

The anti-spam software vendors do not measure filtered mail when measuring spam volumes, they measure using a system that has no filtering on it whatsoever. That means no blacklists, no source filtering of any kind, and no content filtering. That disposes of points 2 and 3.

The only valid point is point 1, and only to the extent that sparser botnets may be more resistant to being shut down at the ISP level. This assumes the ISPs were routinely able to shut down a bot before it had finished it spam run, which seems a poor assumption - ISP responses typically occur well after the spam run is over, even if the bot is sending several thousand messages.