Why the FlipStart will fail, or, Why history is important
- IT TOPICS:Emerging Technology, Hardware, Mobile & Wireless, Personal Technology
Vulcan Portals' new FlipStart gadget is cool, but it will ultimately fail in the marketplace.
I read about the device right here at Computerworld.com:
Gerry Purdy, an analyst at Frost & Sullivan Ltd. ... said the FlipStart and other devices represent "an interesting new category" of mini-portables.
New category? Oh really?
You’d think that technology vendors (and analysts!) would learn from more than 25 years of making the same mistake over and over and over again. But that appears not to be the case. Companies like Panasonic, Hewlett-Packard, Sony, and now Microsoft are the guilty parties. Even some blasts from the past such as Atari and Psion are accomplices in this nutty plan.
The crime: attempting to force upon the public so-called handtop, palmtop, and ultraminiature PCs. The evidence: a history lesson.
Early 1980s: Two companies pioneered in-between sized portables: Friends Amis and Sharp. Friends Amis’ design reached store shelves as Matsushita’s Panasonic and Quasar brands with the term HHC – handheld computer. Sharp’s PC-1211 reached people when it was rebranded as the Tandy TRS-80 Pocket Computer 1. Upon first glance, the HHC and PC-1 look like fancy calculators, but they have QWERTY keyboards, memory expansion ports, and programming languages. They are most definitely computers. But the majority of customers were engineers and insurance salesmen. User-friendly was not in the feature list.
Late 1980s: HHCs eventually became smaller and became PDAs, but palmtops returned, this time with larger keycaps, clamshell-style LCD screens, and modern textual operating systems. Panasonic’s FH-2000, a.k.a. the “Personal Partner” was first. Soon on its heels came the Atari Portfolio, HP-95, Poqet (later Fujitsu), Sharp PI/PC-3000 (Zaurus), and others. These had mild sales in niche markets, just like their predecessors.
Mid-1990s: More palmtops were thrust on us by the industry, and still nobody really cared for or desired them. Some examples are the Amstrad PenPad, IBM PC-110, and Psion Series 3. There were even a couple of prototypes from Apple, unrelated to the Newton series. This was also the timeframe when slate/tablet computers trickled out of the woodwork to even less success, but that’s another story. Microsoft entered the futile game with Windows CE in mini-laptops from the likes of NEC.
Mid-2000s: Today, we have the Nokia N800, OQO 02, and most recent, Paul Allen’s FlipStart and the HTC Shift. They’re still just about the same size as in 1981. Sure, they’re much more powerful, but user-friendliness is still lacking, mostly because desktop UI philosophies do not fit well in handheld devices. Some of these devices are amazingly cool, I’ll grant you that. They were also cool in 1981, 1989, and 1995. Benjamin Franklin spoke of the foolishness of doing the same thing twice and expecting different results. So let’s not get too excited about the FlipStart and Shift – instead, let’s point to them as a prime example of why it’s important not just to learn our industry’s history, but to learn from it.



