Why online banking has stalled: Annoying, confusing, frustrating Web design

July 11, 2007 9:54 AM EDT

Many banking Web sites just aren't very user-friendly. That's the conclusion of a study by Web usability experts Change Sciences Group Inc. In order to grow beyond the tech-savvy early adopters, online banking needs substantial upgrades in usability. (Think: Mom and Pop.) The study looked at 16 online banking sites and found:

  • 50% have page layout problems that make information hard to find.
  • 69% lack design elements that help users stay focused and on track.
  • 50% make entering data through forms harder than it needs to be.
  • 63% ask users to do things that many see as annoying.

Nevertheless, some bank sites obviously "get it" better than others. The three best sites overall are:

1. Wachovia
2. Bank of America
3. Marshall & Ilsley (M&I)

More study results are here.