People over 30 hate cell phones
- TAGS:cell phones
- IT TOPICS:Mobile & Wireless
SANTA BARBARA, CALIF. -- A research firm has found that people over 30 use just 12 percent of the features on their cell phones and feel frustrated and overwhelmed by cell phone complexity. And it's not just exotic features adults struggle with, but even basics like checking voice mail, using address books and dialing.
The firm, Half Moon Bay Calif.-based Bowen Research, found that people under the age of 30 use about half of their phones' features.
More than one third of the people over 30 surveyed by Bowen Research expressed "deep frustration" about their cell phones.
Here are a few quotes from the study published in a Bowen press release:
• "I never quite know what I'm doing after a year and a half."
• "If it's too complicated, it just really isn't worth it."
• "Not intuitive at all."
• "To this day, I don't know how to check voicemail."
Multple respondants said many cell phone features are "impossible to learn" and that cell phones are "out of your control."
What the survey may not have explored is the desirability of those unused features. In other words, are older users avoiding 88 percent of their cell phones' features because they don't have any interest? If that's the case, the market should respond with simpler phones that do less. But if users over 30 want to use more features, but don't because of poor UI design, then that would require different solutions altogether.
What do you believe? Why don't people over 30 use more of their cell phones' features? And why are these users so frustrated about their phones?



