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Read your business data like a map
- TAGS:business information engineering, business process management, Contextia, data, information, Modulant, visual maps
- IT TOPICS:Development, Enterprise Software & Services, Servers & Data Center, Software
What turns raw data into business information is context. Data "needs to be in the right format delivered to the right place at the right time to be good business information," argues Peter Everitt, chief technology officer at Product Data Integration Technologies Inc., which does business in Charleston, S.C. as Modulant "Data needs context," he says. Hence, the name for Modulant's Contextia, a business information engineering tool that creates visual maps of the relationship between data and its presentation to business users. For example, the number of units in inventory for a given part means one thing if it can be sold as is to an OEM partner, but it means something else if it's being consider for end user sales and requires more manufacturing work. In effect, Everitt says, without the business context the inventory data is just a meaningless number. Contextia not only can be used to map data relationships, it can automatically build scripts to migrate information from old systems into new ones. In early 2008 Contextia will add a more interactive, automated Q&A module for coaxing business users to explain how they use information, which will replace largely one-on-one exchanges with a consultant. Pricing for Contextia is around $250,000.
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