Mark Hall's picture
Mark Hall

On the Mark

See corporate social networks in action

Social networks are quite the rage, but you don't have to add trendy Web software to your network to create ones inside your company. You already have informal ones. They're just invisible to you. However, these corporate social networks can be discovered in short order by using Metron EBA, an enterprise behavioral analysis appliance from eTelemetry Inc. in Annapolis, Md., says CEO Ermis Sfakiyanudis. According to him, Metron EBA tracks all of the IP-based communications by individuals to create a visual map of who they are communicating with inside and outside your organization as well as tracking Web sites they visit. This is not nannyware, but a business tool intended to visually depict how the most effective (and ineffective, presumably) workers communicate among their colleagues. Sfakiyanudis claims you can see people who are bottlenecks to the flow of information as well as "thought leaders" inside the company. He acknowledges you may not know why certain communications patterns exist, but you'll be able to see them for the first time and draw some potentially useful insights. For example, Alan Schunemann, chief technology officer, suggests the tool is valuable in determining who you need to woo before you roll out a new application since you'll be able to see how real-world communication workflows exist among stakeholders in the app's deployment. Metron EBA starts at $50,000.

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