See your link here
Seinfeld gets the Blue Screen of Death
- TAGS:Microsoft, Seinfeld, traditional IT
- IT TOPICS:Macintosh & Apple, Software, Windows & Microsoft
Microsoft seems to have come to its senses: It's cancelling the pointless Seinfeld-Gates ads and replacing them with ads that take direct aim at Apple's "I'm a Mac" campaign. Microsoft claims this was its intent all along. Are we really supposed to believe that the grand plan called for Microsoft to pay Seinfeld $10 million for two pointless ads that ran for two weeks?
That $10 million payment to Seinfeld for disastrous work is rivalled only by the hundreds of millions paid to the CEOs of top financial firms for running our economy into a ditch. Seinfeld will be laughing all the way to the bank (if he can find one still in business, that is), even if TV viewers didn't get a chuckle out of his work.
The new ad campaign is supposed to directly take on Apple's "I'm a Mac" series, says Computerworld. For example, in one commercial, a Microsoft engineer with a striking resemblance to the PC character in the Mac ads, says directly into the camera: "Hello, I'm a PC, and I've been made into a stereotype."
I haven't seen the new ads yet, so I'll withhold judgment. But they certainly sound superior to the first part of the campaign. Ads about nothing yield exactly that: Nothing.
Like this blog? Subscribe to the RSS feed!
Related News and Blogs
- Preston Gralla: Seinfeld gets the Blue Screen of Death
- Seinfeld ads end as Microsoft turns to reclaim 'I'm a PC' slur from Apple
- IT Blogwatch: Microsoft dumps Seinfeld for Hodgman-lookielikie
- Second Seinfeld-Gates TV commercial: 3 times longer, 3 times funnier?
- Preston Gralla: Gates-Seinfeld 2.0: longer, pointless, uncut
- John Brandon: The other shoe drops: second Microsoft ad is about connecting
- Seinfeld-Windows TV commercial premieres to a baffled audience
- Preston Gralla: Is Microsoft's Seinfeld spot the worst TV ad ever?
- Microsoft explains Seinfeld-Windows TV ad: just a 'teaser'
- Eric Lai: Before Seinfeld and Microsoft, other celebrity computer commercials
- WSJ: Microsoft hires Seinfeld to bite Apple
Reply
Print
Email this
Digg this
