Richi Jennings

Apple sapphire display covers other blue news

February 07, 2014 6:55 AM EST

Warner Bros.
[Not Cypher: Sapphire. You're fired -Ed.]

Roses are red, and apples are...blue? Among the rainbow of Apple (NASDAQ:AAPL) bloggy news and rumors today is that the company plans to produce display covers made of synthetic sapphire. On the flip side, the iPhone 5C isn't nearly as attractive for some as the iPhone 4, so Apple is resurrecting it for select markets. Finally, we find other users are doing some flipping of their own -- of the Bitcoin variety -- angry that Apple has pulled Bitcoin trading apps from the App Store.

In IT Blogwatch, bloggers make Apple brilliant with multifaceted cuts.

Not to mention: Free your mind...

Filling in for our humble blogwatcher Richi Jennings, is a humbler Stephen Glasskeys.

 
Dan Moren is more than gem-erous: [You're fired -Ed.]

Sapphire—it’s not just for jewelry anymore. ... On Monday, Arizona governor Jan Brewer announced [Apple] will open...a manufacturing facility in Mesa...which will be providing sapphire for Cupertino’s products.
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The [facility] will employ 700 workers and seems positioned to provide a lot of sapphire. ... [It] moves Apple towards another one of its goals: bringing more manufacturing jobs back into the U.S.   MORE


 
Desiree Everts DeNunzio dazzles us:

To be clear, when we're talking about displays made out of sapphire, we're referring to a manmade...version, [not real] gemstone. So what's all the fuss about? [An] iPhone with a display [of sapphire] could render it scratch-resistant and nearly unbreakable.   MORE


 
And stone cold Mark Gurman polishes rocks:

Earlier this year, we learned that Apple [aggressively pushed] to make the facility operational by February 2014 [to] produce a [critical] sub-component for future Apple devices.
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[Thanks] to new documents and information [we've] uncovered with the help of...Matt Margolis, we have a clearer picture of Apple’s plans.
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The proof that GT Advanced [will] manufacture [sapphire] displays comes from import/export records. [The plant] has ordered Intego Sirius Sapphire Display Inspection Tool components.
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The machines are large and can process several slabs of sapphire crystal screen covers simultaneously.  MORE


 
Munster like, Phil Muncaster is back from the dead:

Apple has "revived"...production of iPhone 4 handsets in India, Indonesia and Brazil in a bid to claw back lost ground...and grab an extra slice of the mid-market in these fast growing regions.
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Three senior execs "with direct knowledge of the company's plan" told India's Economic Times that [sub-continent managers] persuaded Cupertino to effectively start producing more affordable phones.
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If it's true, the report would seem to indicate a tacit admission by Apple that the iPhone 5C didn't work in emerging markets.  MORE


 
Leo Mirani won't get suckered:

Would you pay $320 for a four-year-old smartphone? Apple seems to believe that aspiring consumers in emerging markets will.
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Selling smartphones in emerging markets is...tricky.
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The iPhone 5c was meant to solve this problem. ... Consumers across the world—not just in developing countries—saw the "cheap" iPhone 5c as simultaneously too expensive and insufficiently exclusive.
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All of which explains why Apple would be willing...to bring back an older model. ... Many of these new customers...admire Apple, and a phone priced [competitively] might be just the thing to turn them into Apple loyalists...as consumers of phones and apps.  MORE


 
Meanwhile, Jeremy Kirk gets a money transfer:

Apple on Wednesday removed Blockchain...for transmitting bitcoins, signaling the continuing uncertainty around the virtual currency.
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Apple, which could not be immediately reached for comment, has also removed other [Bitcoin apps], including Coinbase and Gliph.  MORE


 
And Finally...
Perfect for a slow news day...

 

 

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