Richi Jennings

Will Twitter feather its nest with more advertising?

April 05, 2014 1:12 PM EDT

Twitter: Additional ads a plus?

Like a homing pigeon flying towards profitability, social media company Twitter (NASDAQ:TWTR) has decided to roll out new types of ads in the coming few weeks. That is, according to anonymous posters feeding close to the paragraph streaming specialists. The move will likely feather a larger nest for Twitter, but at what cost?

Bloggers -- birds of a feather not flocking together -- are perched on the metaphorical fence. One gaggle parrots the message that more ads -- and revenue -- can only fly the company higher. Another brood clucks that too many ads will scare away users: leading inexorably to a melancholy Twitter swan song.

In IT Blogwatch, bloggers keep it short and tweet.

Filling in for our humble blogwatcher Richi Jennings, is a humbler Stephen Glasskeys.

Yoree Koh, OK with companies and developers:

Hoping to win over e-commerce companies and mobile-game developers, [Twitter] will debut 15 types of new ad products and improved ways to target users over the next six months, according to people familiar with the company's plans.  MORE

Peter Kafka writes about the metamorphosis of Twitter:

[Twitter CEO] Dick Costolo is getting ready to take one of the most valuable pages from Mark Zuckerberg's playbook.
Twitter is preparing to launch [new ads that let] users click a button and head straight to [an] app store.  MORE

And Chris Welch picks a card, any card:

[App] install ads will be displayed via Twitter "cards" -- posts that offer a level of interactivity beyond a typical tweet.  MORE

Inanity is driving Nicole Lee to the brink of insanity:

Tired of seeing inane Promoted tweets in your Twitter feed? Well, if [Twitter] has its way, you'll likely see much more than that before the year's over.  MORE

So, hungry Brandon Russell decides to feed on new ads:

[Twitter] also demoed a way for advertisers to get consumers to quickly sign up for sweepstakes and contests. [Costolo] apparently showed off how [it] would work, offering users the opportunity to share their email with one simple click.  MORE

Meanwhile, Kurt Wagner watches a Junoesque lady sing:

Twitter investors will be watching this...closely. The company is not yet profitable, and experienced a 24% stock plummet following slow growth numbers in the company's Q4 earnings call.  MORE


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