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Mark Everett Hall's picture
Mark Everett Hall

Sanity as a Service

Software vendors' conversion to SaaS "impossible"


A few well-established software security vendors, such as Trend Micro and Symantec, have taken baby steps through acquisitions to offer users software as a service alternatives to their existing products. Gary Steele, CEO of Proofpoint Inc. in Sunnyvale, Calif., thinks he knows why software security vendors have been slow to get on the SaaS bandwagon. 

"Their existing business models don't work in a SaaS model," he says.

He says his company tries to steer all of its users of Proofpoint's range of security services and products to their SaaS offerings, but he understands that not every chief information security officer is willing to give up control of having systems on-premises, and demand products be shipped to them accordingly.

However, Proofpoint's on-premises products are also bought on the same subscription basis as its SaaS tools, so Steele's business model is the same.

"Software as a service and its subscription model is almost a religion with us," he says.

But if you're at a software security company that depends on big license dollars up front and see business slipping away to SaaS competitors, making the shift to SaaS to stay in the game is unlikely.

"Converting to a SaaS model is hard, almost impossible," Steele claims.

Steele's job, then, is to convince customers that his SaaS services are more secure than users can handle it on their own. His on-premises product competitors need to push doubts about this idea along with bells and whistles of their wares. However, with the economic advantages of SaaS in these tough times FUD and features may not be enough.

One proof point of Proofpoint's edge is that even today its revenues continue to grow and, as Steele says, "We're hiring in every department."

The wind continues to blow in SaaS's sails.

What People Are Saying

It's possible but it ain't easy

Mark,

You make a good point. I find that it's easier to SaaS-enable your On-Premise product but it's harder to make money on it.

We at Navatar Group (www.navatargroup.com) have been helping several ISVs (large and small), that have an existing On-Premise business, “SaaS-enable” their products on salesforce.com’s Force.com platform-as-a-service. We find that, not surprisingly, most ISVs are convinced that simply migrating their product to a SaaS platform would turn them into a Software As A Service (SaaS) provider. They do not understand that a shift from a product-based to a service-based model requires a different business and organizational structure. As a result, they are able to SaaS-enable their product, but they struggle to make money on it because the big bucks upfront are completely missing and they spend too much money dealing with customer needs.

Yes it's possible. But not unless you're ready to change your business model. You will also find this (free) whitepaper, "The Dos and Don'ts of the Transition to Cloud Computing," helpful.

http://navatargroup.com/WhitePaper.html

Alok Misra
Principal
Navatar Group
Blog: www.navatarforce.com

SaaS

A long established ISV / developer is not forced to move to SaaS when S + S is a great alternative. Not every ISV wants to hire on all the staffers and manage the infrastructure required for a true SaaS model. Outsourced or not, the ISV will still be required to have their hands in the SaaS deployment. However, I think the future will force them to offer the choice to the end customers which will make the partnerships with a hosting company crucial so they can deliver their software from the cloud.

Beg to differ...

Off http://www.twitter.com/Croisan: If you're a packaged software vendor thinking of a shift to SaaS, here's one fellow who says, "Furgitaboutit."

GoIWx Hosting and our partners Experlogix (Parametric Configurator) and Profitbase (Business Intelligence) are doing well with a hosted (SaaS) model of their typically on-premise versions of their software. I don't know if I would consider them "Packaged" but the wind is filling our sails! Power to the people! Lower start up costs and quick implementations rule.

Regards,

I agree with Michael

I've been speaking with numerous traditonal ISV folks who are approaching this with a gaze of opportunity not fear. I think its less a case of converting their on-premise software to on-demand through an infrastructure platform provider or hosting company, but more a case of designing an on-demand version of their software from ground zero to compete with the rapidly expanding SaaS market.

I think there is a cloud conference that tackles this very issue taking place soon. Cloud Futures or something like that.. the agenda looks interesting. Anybody interested may want to google "cloud futures software vendor" that should bring it up. Lots of big infrstructure guys but interestingly they have case studies from folks who have moved portions of their software offering into the on-demand model... showing that it is indeed possible.

Power to the people indeed - I'm all for lower start up costs and quick implementation - free software is the order of the day!!