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Mike Elgan's picture
Mike Elgan

The World Is My Office

Starbucks announces free Wi-Fi

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Rated +48
436 Votes

SANTA BARBARA, CALIF. -- Starbucks Corp. today announced that it's dumping longtime partner T-Mobile and switching to AT&T. Best of all, the company said Wi-Fi will now be free for Starbucks card-holders in many stores for the first two hours per day (as I predicted).

I wrote back in October that "Starbucks will start rolling out free Wi-Fi access within one year." The reason: Five years after announcing for-pay Wi-Fi, "the model appears old and stale and ready for a complete overhaul."

Starbucks plans to offer the new AT&T service initially at 7,000 Starbucks locations in the U.S. It's available to Starbucks debit card users and Starbucks partners only.

Non-cardholding customers can pay $3.99 for two hours -- which, of course, will incent customers to get the debit card. Monthly membership will cost $19.99 per month, and will enable access to AT&T's 70,000 hot spots in 89 countries.

The company also announced that more than 12 million "qualifying AT&T broadband and AT&T U-verse Internet customers" would get unlimited free Wi-Fi at Starbucks.

The service starts in spring.

Here's the rest of the story.

 

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What People Are Saying

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Rated +3
19 Votes

you all are pretty much

you all are pretty much wrong!

The "debit card" he's referring too is the "Starbucks [Gift] Card" which is completely free... You register it, for free... You use the access, for free.

Beyond the 2 hours is where being an AT&T u-verse/broadband customer comes in handy.

Quite frankly, the reason your local Starbucks can't offer unlimited wireless, I feel (as they wish they could), is that people would chill there ALL DAY and most Starbucks are pretty high volume compared to your other coffee shops... so people would have a place to sit. In my store, we have a maximum of about 20 people who can sit down inside and about 20 outside... That'd fill up too quickly with everyone internet surfing on the wireless all day! It'd just be a bunch of Starbucks Card, MacBook having people using the free internet getting their free coffee refills all day.

And because we aren't supposed to "throw people out" of our stores, it'd make making room really difficult.

Keep all that in mind. And many popular locally owned coffee shops have also started putting time limits on internet usage. It's just necessary sometimes.

I have a Starbucks Card, a MacBook, and I work at Starbucks - So I can say these things. :-)

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Rated +13
119 Votes

come off it

I feel sorry for you people, I really do.

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Rated +6
144 Votes

NOT FREE

So it's like $72 for the card and $12 for a small coffee. No Thanks! I'll go to my local coffee shop where they pay me $12 to drink their coffee and use their wifi.

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Rated +3
161 Votes

Starbucks Free WiFi for AT&T Apple iPhone users?

How will this Starbucks free WiFi apply to AT&T Apple iPhone users?

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Rated +7
181 Votes

And this is why I hang out

And this is why I hang out at Panera Bread. Never had to pay for wireless and hope I never do.

Starbucks Sucks!

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Rated -5
167 Votes

Similar sentiment here,

Similar sentiment here, Randy. I prefer, by far, the local culture and comfort of my neigbourhood cafes to the monotony of Starbucks. And again, the wifi's free for me too.

Rate this
Rated +58
214 Votes

Free WiFi

What is apparent from reading the story and the comments is that this is a lousy piece of journalism regarding the Starbucks ,no charge with purchase, WiFi situation. It is a great marketing piece devoid of the necessary facts which form an informational essay.

I guess it all depends on what the definition of is, is; or in this case, free...

On another note, Mike, you normally write excellent essays, everyone is entitled to brain fade on occasion...

Rate this
Rated +46
218 Votes

If you have to pay $19 a

If you have to pay $19 a month for two free hours a day and then $4 an hour after that, it isn't free at all, unless the $19 gets you some other benefits like a Sam's card.

On the other hand, as I write this using @bellsouth.net as my domain, it really will be "free" for me, since I have AT&T broadband at home as part of my phone bill.

But why would I drive all the way to Starbucks to use "free" Wi-Fi via AT&T when I can use "free" Wi-Fi at home via AT&T?

Rate this
Rated +3
61 Votes

are you an idiot or

are you an idiot or what?It's for people who want to get online in a pinch, e.g., business people on the road, etc. NOT as an exclusive WI FI destination.

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Rated -17
199 Votes

tell me what is free about

tell me what is free about having to 1) either pay to use the service, or 2) have to pay to be an AT&T customer and then you get unlimited usage...I don't see one free thing about it. And who the hell would want a Starbucks debit card?