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Steve Jobs out of Macworld 2009, Apple drops out of 2010

Wow.  Bombshell!  Also note that last time Schiller covered a Keynote for Jobs, Steve Jobs was undergoing cancer surgery.  We hope all is well in Cupertino.

Not much more to say more than the press release...more from Ken Mingis at Computerworld.

Apple Announces Its Last Year at Macworld (BOOM!!!!)

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

What People Are Saying

Without Steve Jobs...

Without Steve Jobs, Apple is just another boring technology company.

Be it for health, or for other reasons, it sounds like Jobs is on the way out.

As usual, Apple is about as transparent as the government of North Korea.

Not A Death, But Perhaps An Evolution?

Seth: perhaps what we are seeing here is not a death, but simply an evolution. “Virtual Tradeshows” are still in their infancy; however, perhaps they are going to be able to step in and fill the “I’d like to see everything that is available” void.

I believe that there will always be a need for events where real human contact can occur. These are critical for striking deals and poaching employees…

- Dr. Jim Anderson
The Accidental IT Leader Blog
"Learn The Management Skills That You Will Need To Make It To The Next Level In Your Career"

No Jobs or MacWorld?

Mingis is cetainly no Jobs. As for dropping out of MacWorld, that tradeshow is certainly irrelevant.

That said, Steve Jobs is the voice and person that personifies Apple and all things Mac. Regardless of how many or few announcements there is from Mingis, it won't have the impact of Jobs,

If Jobs is sick again (and having had two cancers I know about the disease, as well as my father dying of his sixth and two brothers having had cancer) then will Apple also become irrevelant again?

Let's not freak out yet...

Ok, Phil is no Steve, but I betcha there will be both Mac and iPhone announcements in January. Apple's product pipeline has been relatively quiet, and they still have to appease the shareholders.

Besides MacExpo and PDC and a handful of other trade shows, do these things matter anymore? It appears to me that these geek's get-together do not have the appeal they once did.