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John Brandon's picture
John Brandon

Web 2.0 Watcher

Street View: the "privy" in privacy

What responsibility does Google have in terms of your "visual privacy"? Meaning, should they be "privy" to the junk that is laying about my yard, the car in my driveway, the cat in my lawn?

I've written about Street View before for Computerworld, almost a year ago. Legally, Google can take photos from any street (thus the rather obvious name -- it's not "bathroom view" or "living room view"). I talked to privacy expert Rebecca Herold recently, and she makes a good case for whether anyone photographing your home is really an invasion of privacy.

She says, first off, that the people who had their home photographed did not provide consent. I know as a journalist that I must obtain consent from individuals and businesses before I start snapping photos. It's interesting because, when the Google vehicle passes by your house, they are recording the home for all to see, whether it is in a perfect state or not fit for public display.

"Obtaining consent to use personally identifying information (PII), such as is represented in many of these images, is a basic privacy concept in most data protection (privacy) laws throughout the world," says Herold, a consultant with Privacy Guidance.

Herold says, if someone uses the Street View images to make a business decision, conduct an investigation, or follow some other legal action, an injustice could occur, not only to the home owner but to those living in the area. She says the visual maps -- which allow you to pan around in a 360-degree angle -- could even be used to plan a crime. I also know that terrorist groups have used map imagery to see airport terminal fuel storage locations.

I'm no privacy expert, but I do understand the variables -- what is legal to photograph from the street is one thing, but whether Google might eventually have to address civil injuries is not as apparent. I'm not sure I want my house being photographed.

"The privacy concerns come into play when the clear and close up images of homes, and all their vulnerabilities and even contents in some instances, are provided," says Herold.

Post what you think in comments...

 

 

What People Are Saying

Google street view & privacy

John, thanks for the chance to discuss this topic with you! You can find out more about this topic in a blog post I did this past Monday; see http://www.realtime-itcompliance.com/privacy_and_compliance/2008/08/privacy_concerns_of_google_wal.htm.

As I say within it, I think Google Street View could be a useful tool. But there is no reason why Google, after investing a ton of money in the technology to do the steet view images, shouldn't go one step further and address the privacy concerns. Why wait until bad things happen? An ounce of prevention is worth more than a pound of cure.

Rebecca

Other than not doing it at all

how could you address privacy concerns other than going around and obtaining approval from each home owner to either be allowed to display or not their homes?

Google street view

I talk about just a couple of the many things that Google could do in the link I provided in my first comment.

Getting permission one by one is one option, though not very feasible. Another is to use the privacy tools that would blur anything in the images that went beyond what was reasonable, such as showing clear images into open garages, open doors, etc. Another would be to send mail to all in the neighborhood prior to filming to notify them that they would be in the neighborhood and give them the option of asking to have their property not included. And you could add many other options onto this list.

If Google took the significant amount of time and money to plan and implement filming down every street, it would not have taken that much more for them to consider the privacy issues along with doing what was right, not just what was not explicitly against the law.

Rebecca